The Never Ending Guide To Free Marketing Tools.
Last Updated: 28th September 2020
(Note: All new tools added are in red)
There are some amazing free tools out there and over the years I have compiled a list to help people in my training workshops. It has been a great resource for me, them and now you.
Now I do have some rules for this post and they are:
- All tools are free or freemium.
- I have not recommended any particular tool. If you are interested in the ones I use or would recommend, then throughout will be opportunities to get a list of tools I recommend, straight to your inbox.
- I have built this in typical sections you would go through to be an excellent marketer.
- This list is always updating, therefore I am calling it a never ending guide. If I think a tool is not worth having I will delete it. Also, I will be adding more tools so keep coming back or follow me on social media to stay up to date.
- If you recommend any free tool (based on the guidelines) then @ me on Twitter and I will review and hopefully add.
Click on any section and it will take you to that section so it is easier for you to navigate the page.
If you are not sure where to start, these tools are fantastic at helping you generate ideas about your business or even content.
Google Trends: A great tool brought to you by Google that lets you look at what is hot right now and also trends in the market.
Buzzsumo: If you want to know what content is shared the most across platforms to find out what to create, then buzzsumo does a great job.
Portent: Use this to come up with an array of titles for your next blog post or presentation.
FAQfox: Is your marketing research lacking? Find what your users are asking.
Idea Sandbox: Some of the most effective tools to assist you with your entire problem-solving…from problem identification, through leading a project and implementation.
Germ.io: An ideation and project planning tool that lets you capture abstract ideas, collaboratively brainstorm and turn them into actionable projects.
Mindmeister: If you like doing mindmaps or spider diagrams, this has a handy free option.
Xmind: Another mindmap software tool that helps you plan ideas.
Link Bait Content Generator: If you want to come up with catchy headlines then this tool takes that to the extreme.
Mindmup: A free online mind mapping software to help mapping out your plans.
Coggle: Spider diagrams for you to be creative and organised.
QuestionDB: A place to uncover your audience’s questions.
Building A Website
Platforms To Build Websites
WordPress.org: Web software you can use to create a beautiful website, blog, or app.
WordPress.com: Create a free website or easily build a blog with this.
Wix: Choose a design, begin customising and be online today!
Built With: This handy tool shows you what wordpress plug-ins certain websites have for you to use on your own site.
What WP Theme Is This: If you want to know the exact theme and plugins people use to create there website then this tool will show you.
Vizia: Want to build a questionnaire for your site so you can gather data and information? This tool will help you.
Typeform: Build beautiful and engaging next-generation online forms, surveys, quizzes, landing pages, and much more.
Start Boot Strap: Free themes and templates to build websites.
Girafi: Help people share your content with incentives.
Mapbox: Add location to any application through mapping, navigation, and location search SDKs
Elementor: A wordpress website builder.
Theme Generator: A WordPress themes creator.
Craft: Craft CMS is a platform that allows developers, designers and content strategists design bespoke digital experiences.
Website Responsive Test: Test your website’s responsiveness across multiple devices with different screen sizes instantly in just simple steps.
Page Speed Insight: Make your web pages fast on all devices.
Ninja Mock: Start designing your wireframe project and collaborate with colleagues in real-time.
Domain & Social Media Name Generators
KnowEm: Covers a lot of sites including social media platforms you may not have thought of.
Slogan Name Maker: The Shopify guys your business with a number of free tools and this one helps you come up with a slogan for your business.
Business Name Generator: If you are stuck for a business name then Shopify can help you out.
Namevine – Looking for a brand name to help your business then this site can help.
Fakeword Generator – Make a new word and that could be your brand.
Rebrandly: Brand your own URLs.
Check Username: Check the use of your brand or username on 160 Social Networks.
Namelix: Generate a short, brandable business name using artificial intelligence.
Namecheck: Find names on website and social media.
Brinso: Evaluate your Brand name idea with AI.
Google Analytics: One of Google’s most popular tools. This program covers the key areas any small business needs.
Piwik: A great alternative to Google analytics that provides you with detailed real time reports on many factors.
Stat Counter: Allows website owners to monitor visitors’ behaviour on their website. Not too much info but enough for beginners.
Clicky: Looks at the best ways to monitor, analyse, and react to your blog or web site’s traffic in real time.
Woopra: Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place.
Bing Webmaster Tool: Improve your site’s performance in search, especially Bing search.
Google Search Console: Improve your site’s performance in search, especially Google search.
Browseo: View any web page like how search engines see it so you can identify issues with your and competitors’ sites.
GT Metrix: Analyses your page’s speed performance. Very important for SEO.
Quicksprout: An easy way for you to make better content so your audience and traffic continue to grow.
Seoptimer: Website review and SEO audit tool
Similar Web: See any website’s traffic sources & uncover their online marketing strategies.
Hotjar: Shows you exactly what your visitors are doing on your website.
Peek: Have people test your website to see how well it performs in the eyes of your users.
Smart Look: Records everything your customers do on your website.
Visual Ping: Gives you reports on your website.
Yandex Metrica: Feature-rich and free analytics system with click and scroll heat maps, session replay and other analytics available with no limits.
Notify: Notifies you whenever someone mentions your company across the web and social media.
Cyfe: Analytics for a lot of social media platforms including YouTube.
Plerdy: SaaS product for an effective data collection, relying on which you will build a winning strategy for a conversion raise and an increase in profits in your online store or website.
Databox: The tool allows marketers to quickly pull in performance data from multiple sources, build multi-device dashboards and focus on improving their key metrics with goals and alerts.
Structured Data Markup Helper: This tool will help you add structured-data markup to a sample web page.
Leadfeeder: Generate more leads by seeing which companies visit your site.
Content Creation and Design
Scoop It: Discover, curate and publish great content to get visibility online.
Buffer: Does many things but became famous for making it super easy to share any page you’re reading.
Paper.li: Publish Twitter, Facebook, Google+ or any web content into your own online newspaper.
Twittimer: Schedule Facebook and Twitter updates.
Quuu: Works closely with Buffer and allows you to curate content to grow a relevant social media following across your networks.
Curator: A tool for the whole creative process that goes through from idea to presentation.
Later: Social curation tool that helps save a lot of time.
Every post: A tool that makes it easy to curate visual content from a variety of sources, customise and schedule posts, and take greater control over your social pages.
Drumup: A curator tool that also includes popular hashtags for your posts.
Cronycle: Grow knowledge, expertise and authority with this online curation tool.
Canva: Makes design simple for everyone.
Fotor: Photo Editor is a free online designer and editing tool catering to all your photographic and image creation needs.
BeFunky: Photo Editor lets you apply photo effects, edit photos and create photo collages with collage maker.
LICEcap: Simple animated screen captures that can capture an area of your desktop and save it directly to .GIF.
Infogr: Create, publish and share data visualizations, infographics and online charts.
Piktochart: A easy infographic design app that requires very little effort to produce beautiful, high quality graphics.
Venngage: A quick and easy way to build infographics.
WordCloud – Wordclouds have been around forever but still effective and this tool lets you create some.
Lunapic: A tool that allows you to edit most types of images.
Snappa: A very fast way for marketers and entrepreneurs to create graphics.
List.ly: A simple site that lets you build listicles.
Fotojet: Build your own images with this new builder.
Awesome Screenshot: Tool that lets you capture what is happening on your screen.
Bubbl: A mind mapping software which is great for brainstorming.
Adobe Express: Another image design tool but with some premium features, for free.
Qzzr: Create, embed, & share your own quizzes to get more traffic, leads, & insights.
Prezi: Build presentations quickly and easily.
Kraken: This lets you optimise your images to help your website load faster.
Monosnap: Screen capture software that allows you to also draw on.
Autodraw: This is the predictive text of drawing bought to you by Google.
Renderforest: Great for students and everyone to create professional intros, animations, slideshows and music visualizations in minutes.
Designbold: A tool you can use to help create amazing images.
Stencil: A tool that lets you create, edit and download images.
Easil: A simple drag and drop way to design stunning graphics like a pro in seconds; without leaving your web browser!
Design Wizard: Online graphic design software. Create high quality visual content in minutes.
Design Cap: Tool aimed at designing flyers and posters.
Gif Maker: Need something to create a Gif? Try this.
Flourish: Create charts and maps with this powerful, beautiful and easy data visualisation tool.
Awwapp: A whiteboard to draw or collate your ideas.
Buffer Stories Creator: Quickly create thumb-stopping content for Facebook and Instagram Stories.
Pixlr: A photo editor tool that helps you create designs easily.
Hatchful: Allows you to create and download logos in less than 7 minutes.
Remove: Removes the background to images.
Full Page Screen Capture: Take a screenshot or video of the web page that you are on.
Crello: An easy to use online design tool to create animations and graphics for social and web.
Clipchamp: Use Clipchamp’s free video editor, compressor, converter and webcam recorder to create beautiful videos today.
Generated Photos: Enhance your creative works with photos generated completely by AI. Find model images through their sorted and tagged app, or integrate images via API.
Draw: A stand alone desktop application for drawing flow charts, website menus and more.
Sketch Pad: Create digital artwork to share online and export to popular image formats JPEG, PNG, SVG, and PDF.
Freehand: Learn how to ideate, iterate, sketch, and storyboard winning ideas.
Vecteezy: Find & download free vector art!
Flaticon: Access almost 3 million vector icons.
DaFont: A place where you can pick up the font you want to represent your brand.
Coolors: The super fast color schemes generator! Create the perfect palette or get inspired by thousands of beautiful color schemes.
Lucidpress: A brand templating platform that empowers anyone to easily create on-brand content.
Social Book Background Remover: A tool that allows you to remove the background from any picture.
Nappy: Beautiful, high-res photos of black and brown people.
Edit: Online editable designs, adapted to the needs of your organization.
HEICtoJPEG: When you upload images from your phone, your settings may have HEIC extensions. This tool helps you convert to jpeg.
Logopony: Create awesome flat logo for startups in minutes.
Image Colorizer: Best picture colorizer that add color to your black and white old pictures.
The Graphics Family: The top marketplace for free & premium graphic design resources.
Compression Tool: Compress your PNG/JPG files by up to 80% and retain full transparency.
Glorify: Create beautiful, high converting ecommerce images, with just a few clicks.
RecordCast: A universal screen capture program that allows you to easily record everything that happens on the computer screen, and then process the resulting recording in the built-in editor.
MotionBox: An online video editing tool that allows people to easily create beautiful videos with a single click, Add Subtitles, Trim Audio, Crop Video, Podcast to Video, Resize Gif, and add music visualizer.
Free Images & Sound
Pexels: Great resource for free photos in one place.
Splashbase: Cool site that allows you to search & discover free, hi res photos.
Compfight: Search engine for visual inspiration and free stock photos for the advertising community including images of creative commons and public domain.
Unsplash: Do whatever you want free high-resolution photos. Download 10 new free photos every 10 days.
Death to stock photo: Join the email list where they send you free images.
Raw Pixel: Huge stock of images to use for free.
Dreamstime: A resource where you can get free images. Most you will need to add a credit for using.
Free Digital Photos: A lot of free pictures but mainly of people and business.
Free Images: Over 30,000 photos from all over the world that you can use for commercial or as additional images on your blog.
Pic Jumbo: A photo site where you’ll find landscapes, technology, food shots, fashion, business, and more.
Shareaholic: A social media sharing icons tool.
Free Sound: Want royalty free sound for videos, podcasts or slide shows? This site has some.
Coolors: Helps create your own colours and branding.
MaxPixel: Great new pictures for you to use for free.
The Noun Project: Over a million icons for you to use.
Thumbnailed It: Create cool designs with thousands of icons, pictures and clipart.
Pikwizard: Has got some really great images, especially images that feature people. Search for the word “meeting” or “office” if you want to see some examples.
Public Domain Files: A search platform with royalty free images.
Pixabay: Discover the best source for free commercial use images and videos with no attribution required.
Wikimedia Commons: A collection of tens of millions of freely usable media files to which anyone can contribute.
4 Free Photos: Free photos for personal and commercial use.
Free Pik: Graphic resources for everyone that helps you find free vectors, stock photos, PSD and icons.
Icons8: Free design, resources and design.
Life Of Pix: Loads of free high res photos.
Burst: This free image tool that’s been created by Shopify, also has a trending business idea feature.
EveryPixel: A single tool to search through millions of photos from all over the internet.
Editorial Calendar: WordPress plugin that allows you to organise and manage your blog.
ZenPen: A minimalist writing zone, where you can block out all distractions and get to what’s important. The writing!
Headline Analyzer: A nice tool that looks at your headlines and gives you a detailed breakdown of why and how you should improve yours based off of emotions.
Copyscape: A plagiarism checker. that is needed.
Plagspotter: An accurate online duplicate content checker! Instantly find copies of your web page.
Small PDF: Even though the title may say PDF, they have a number of other features like converting one file type to another.
The Most Dangerous Writing App: Labelled as the words most dangerous writing app and I see why. You have 5 minutes to keep writing otherwise you lose everything.
Guest Post Tracker: Easily submit your guest posts to the biggest guest blogging sites on the internet.
PDF Escape: If you are looking for a PDF editor, here is one you can add to your list.
Biz Sugar: A site you can share your content to once you have clicked publish on your blog post.
Triberr: Helps you get a lot more shares with the power of tribes.
Blog Topic Generator: Stuck on what to write about? This tool helps with the dreaded block.
Plagiarism Search: It’s always good to see if the copy you have is original and this is a site for you to check if it is.
Typedesk: Typedesk adds powerful canned responses to your ticketing system, email client, social network, document editor, and anywhere you need canned responses.
Headline Analyser: Check headlines, blog titles, and more for quality and clickability.
Convert Case: Accidentally left the caps lock on and typed something, but can’t be bothered to start again and retype it all?
Text Analyzer: Assess your content’s readability, emotion, gender bias, passive voice, and useful stats.
Swipe-Worthy: Where marketers & copywriters go to get inspired & learn the secret psychology of top marketing promotions.
Video & Audio Tools
Powtoon: An online business presentation software tool that allows you to create free, cool, and awesome animated video explainers as an alternative to other forms of content.
Video Downloader: Download videos from web sites or just collect them in your video list without downloading them.
Snagit – A tool built to help you with screencasting.
Wistia: Video hosting platform that helps you get leads.
Shot Cut Video Editor: A popular video editing tool for beginners.
Hit Film Express: An editing and VFX software designed to take you from padawan to powerhouse. Create Hollywood quality content on your own terms.
Audacity: A popular tool to help create and edit your audio.
Get Speechify: Turn any text into audio.
WeVideo: A handy tool to make short videos.
Vidyard: A very easy way for anyone to create, share and track your screen recorded video.
Rawshorts: A video tool that allows you to create animated type videos.
Camstudio: Record your screen quickly.
Frame: Privately upload, review, & share video with your entire team, anywhere in the world.
Pexel Videos: The best free videos shared by the Pexels community.
Life Of Vids: Free videos, clips and loops.
Lumen5: A video creation platform powered by A.I. that enables anyone without training or experience to create short and powerful videos.
Rocketium: Online DIY video maker for marketers, and video automation suite for businesses to make videos with branded templates.
Ignite HD: Create just what you need using one or all of the free videos for commercial or personal use!
Biteable: A tool that lets you put together video presentations quickly and easily.
Anchor: Turn audio into a podcast with one simple tap.
Quicc: As a breakthrough technology in automatic captions, Quicc makes transcripts accurate and easy, then does all the caption post production work for you in the blink of an eye!
YouTube Audio Library: Database full of royalty free music you can use on your videos.
Vocal Bird: Record and share voice messages from your browser.
Videvo: Stock videos, motion graphics, stock music and sound effects, all in one place.
Descript: An all-in-one audio and video editor that makes editing as easy as a word doc.
Mazwai: Free stock footage clips, hand-picked by their in-house team of video professionals.
Social mention: A social media search engine that looks at user-generated content such as blogs, comments, bookmarks, events, news, videos, and much more
Twazzup: Real-time Monitoring and Analytics for Twitter
Keyhole: A real-time hashtag tracker for Twitter, Instagram and Facebook. It’s visual dashboard is simple, beautiful and shareable.
All Hashtags: A hashtag generator that also knows the top hashtags across multiple platforms.
Socialert: Analyses your last 100 tweets or hashtags.
Trendsmap: Hashtags trending in a given location.
Hootsuite: Manage multiple networks and profiles and measure your success with this multi purpose social management tool.
SocialOomph: A smart web platform that has been around for a while and used my a lot of social media users.
TweetDeck: The most powerful Twitter tool for real-time tracking, organizing, and engagement.
Nuzzel: Simplifies your newsfeed, so you can have content thats just from friends or clients.
SocialPilot: Looking for a tool that manages and schedules your social media, than this does both.
Scoreboard: Helps with lead generation, marketing, customer support and engagement automation.
Mav Social: A social media management tool with a focus on visual content.
Planable: A social media management platform that helps you stay organised.
Discovely: For anyone looking to tactfully manage their email, Discoverly provides valuable social information on contacts, so you draft a more personalized emails.
Zoho Social: A complete social media management platform for individuals, businesses and agencies where you can manage, schedule posts, monitor keywords, and collaborate with others.
ContentCal: A social media management tool with a number of different features that you would usually get.
Metigy: AI assisted tool that helps you get marketing insights to create high-quality content, engagement, conversions and grow your audience.
Analysing Performance (You & Competitors)
Fanpage karma: Monitor any Facebook page with this analytics and statistics tool. You can also create insight reports and optimise your social media marketing strategy.
Twitonomy: Browse, search, filter and get insights on the people you follow and those who follow you.
RiteTag: A social media marketing toolkit for analytics, social crafting and automation.
Shared Count: A simple tool that will tell you about the number of shares that has happened for a url on most social media channels.
Metricool.com: A tool to analyze, manage and measure your social media activity.
Vaizle: This does a competitor analysis of Twitter, Facebook, YouTube and more.
Social Media Promotion & Distribution
Click to tweet: A very easy way to promote, share & track your content on Twitter.
Social Locker: Helps increase social media presence by asking visitors “to pay” for your content with a tweet, plus one, or a like.
dlvr.it: Helps publishers deliver their content to the social web, including twitter and facebook.
Mass Ping: Mass Ping unlimited URLs at one to +50 Search Engines.
Bulk Buffer: Upload hundreds of messages via CSV to your Buffer account for free.
Smart Bribe: Want more people to share your content? This cool little tool helps with just that.
Girafi: Help people share your content with incentives.
PeerReach: PeerReach analyses your connections and interactions to determine your interests, expertise and who is most relevant for you.
Kred: Measure your Influence with a Kred Score and join the Kred Network with a .Kred Address.
Klear (formerly Twtrland) Klear is a social intelligence platform that helps you do smarter marketing.
Influence: An open platform for influencers to profile their best work. Brands and agencies can use the tools for finding and work with influencers.
Tweeple Search: Helps you find highly relevant audience & powerful influencers for your business on Twitter.
FollowerWonk: Helps you explore and grow your social graph. Social analytics.
Manage Flitter: Sort, filter and manage who you follow on all your Twitter accounts and grow your business via new connections with ease.
Tweepi: Make sense of your Twitter account by managing and growing.
Commun.it: A very easy way to manage your social community.
TweetReach: Measure all the Twitter activity that matters to you.
Latest: Latest is an automatically generated list of interesting links on Twitter, based on “the people that always tweet the best links first”.
Mention Mapp: Discover who people are talking to on Twitter. Good to find influence relationships.
Followfly: Search for anyone on Twitter and see their best posts.
Sparktoro: Analyze any Twitter account to uncover an estimated percentage of inactive, spam, bot, & other fake followers.
Sparktoro Trending: See what web marketers are talking about and sharing on Twitter.
SparkScore: Determine the ‘true’ level of influence for any Twitter profile on a scale from 0-100, and get detailed insights into how the score is calculated and the elements that support it.
Who Tweeted It First: Search keywords, # or links and find the first tweet that contains that term.
Card Validator: If you want to see what your pictures will look like before you post, then this allows you to do that.
Chatfuel: Build a Facebook chatbot without knowing code.
Many chat: Create your own chatbot quickly and easily.
Collect Chat: Chatbots that help convert.
Chat Whale: Gamify your customer engagement with chatbots and loyalty rewards.
Mobile Monkey: Makes it easy to build chatbots and execute marketing automations without writing a line of code.
Send Pulse: Helps you create autoreply flows and send personalized messages to Facebook messenger for free.
Pop: Start conversations and grow your business using the all-in one marketing platform for messaging apps.
Smarts Upp: A website with no live chat is like a store with no sales assistant. Start a conversation with your visitors and turn them into happy customers.
Wolfram Alpha: Computational knowledge/answer engine.
Find My Facebook ID: Find any Facebook personal numeric ID for fb:admins, social plugins and more.
Sumorank: Analyse what performs best for any Facebook Page.
Zoomsphere Facebook Reaction: Allows you to check people’s reaction (Emojis) to a post.
Facebook Ad Platform: Facebook ad checker by Facebook for you to spy on other ads.
Facebook Partners: A list of tools to that Facebook has partnered with to help manage your pages, groups or ad campaigns.
Planoly: Great place to tell visual stories.
www.plannthat.com: Planning your Instagram scheduling.
Influencer Fee: Find out the value of your Instagram account and others.
Influencer Marketing Hub: Instagram money calculator to see how much you can earn from every message.
Analisa: An AI lead Instagram tool that gives you analytics on your profile and hashtags.
Combin: Manage and grow your Instagram safely and organically.
Hype Auditor: Analyze any Instagram account for fake followers and engagements by using AI-based fraud-detection system.
Instant Instagam Audit: Is your Instagram Business account well-optimized? Run a quick audit courtesy of Iconosquare.
Apphi: An Instagram management tool that helps schedule and manage all parts of Instagram.
Downloadgram: Download any video or image from Instagram.
Instagram Post Optimizer Tool: A tool designed to help optimise your posts and also leaves suggestions.
Hashtag Generator: A tool that allows you to generate branded hashtags.
Yellow Duck: You can go live on Instagram from your computer.
Repost: Repost your favorite photos & videos on Instagram.
Tube Buddy: TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from YouTube.
Keyword Tool Dominator: You only get 3 searches a day but you can find relevant YouTube keywords.
Dux Soup: This extension allows you to tag and make notes on your LinkedIn connections.
Get Prospect: A tool for extracting emails from LinkedIn and enriching your email list.
Phantom Busters: Chain actions and data extraction on the web to generate business leads, marketing audiences and overall growth.
Cold Inbox: A messaging tool that helps you reach prospects at scale.
Leadgibbon: Find emails on LinkedIn or surface opportunities with our B2B email finder.
Other Cool Social Media Tools
Gleam: Marketing apps designed to help you grow your business.
Overcast: A powerful yet simple podcast player for iPhone, iPad, and Apple Watch.
Crystal Knows: A communication coaching tool which analyses the personality of a social profile to then give insight of how to approach them in your email or message.
Search Engine Optimisation (SEO)
Keyword Research and Density
Google Keyword Planner: Google’s keyword tool that tells you how many people search certain keywords a month.
Wordtracker: Revealing high performing keywords in minutes with the keyword research tool.
Ubersuggest: Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids!
Keyword Tool: Get 750+ Google keyword suggestions for free.
Keyword Density: Calculate ideal keyword density percentage for SEO.
Answer The Public: A (very) neat data visualisation tool fetching Google search query suggestions and placing them in question, preposition and alphabetical context.
Seed Keywords: Find valuable keywords, with a little help from your friends.
Serp Stat: Not only does it look for relevant keywords but also filters search suggestions to keep only questions people tend to type into the search box.
SEOMator: If you want to do an SEO audit on your site then this tool can do the job quickly.
Keyword Shitter: Find keywords quickly.
Hypersuggest: A tool that provides you with keyword ideas quickly.
Webtext Tool: A real time SEO tool that helps you select the best words.
Twin Word: Twinword Ideas is a smart keyword tool for SEO and PPC marketing. Powered by A.I., Twinword Ideas groups keywords by user intent, popular topics, and patterns.
Also Asked: Gain an understanding of how questions are topically grouped to inspire writers, inform content teams and ensure you’re satisfying users and reaching your SEO potential.
Keyword Research Template: A free intelligent keyword research spreadsheet that takes all the hard work out of keyword analysis.
Keyword Keg: A tool that shows you the volume and value of your keywords.
The Reddit Keyword Research Tool: Use this tool if you want to find out the most used keywords on sub reddits.
Site Analysis (Your site and the competition)
Hubspot Website Grader: How Strong is Your Website?
SEO Site Check up: Search engine optimisation made easy. Just enter site URL.
Site Trail: All-in-One Website Analysis Tool. Social media, visitors etc.
Traffic Travis: Improve your website’s search engine rankings.
Lipperhey: Website analysis, keyword suggestions, SEO analytics and backlink checker.
On-Page SEO Audit Report: This tool helps you better understand how your site is performing by identifying your SEO score, checking for technical issues, and determining your top three on-page issues.
Back Link Checker
Link Explorer: Research backlinks, find link-building opportunities and discover potentially damaging links.
Majestic SEO: Site explorer. Backlink history checker. Search explorer. Link intelligence API.
Who links to me: Domain Analyzer – an online service that allows you to find inbound links and keywords information about a website.
Broken Link Checker
Check my links: A tool that checks websites to find broken links.
Dead link checker: Check for broken links on your website.
XML Sitemaps: Offers a sitemap generator that creates XML and HTML variants.
Screaming Frog: Search engine optimisation and marketing. SEO spider. Pay per click management. Link building.
Import.io: The world’s leading web data extraction platform for businesses and individuals.
Pro Rank Tracker: Most Comprehensive Rank Tracking & Reporting Solution.
SerpLab: Check, track and monitor your search engine keyword ranking quickly and accurately.
Spyserp: A fast search engine rank tracker tool.
Whats My Serp: Keep track of where your website ranks on Google with automatic daily updates or unlimited on-demand checks.
Other Cool SEO Tools
SEMRush: SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.
Small SEO Tools: A comprehensive range of almost 60 checker tools – from backlink and domain authority checkers to grammar and plagiarism checkers-to help with SEO.
SEO Chat: A host of tools to start your keyword research and SEO marketing that looks at search engines like Google, Bing, Amazon and YouTube.
Onpage Optimisation Tool: This web page optimisation tool analyses existing on page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimisation.
Isearch From: Tells you people can see from different search engines across the world.
Linkio: Helps businesses with building their audience online through outreach, partnerships, and networking.
Backlink Creation Tool: Automatic backlink creation.
Barracuda SEO Suite: A number of tools to help with your SEO activities.
Keyword Research Template: An intelligent keyword research spreadsheet that takes all the hard work out of keyword analysis.
Mailchimp: Send 12,000 emails to 2,000 subscribers for free. This is one of the most popular email clients.
Mad Mimi: A nice email company that allows you to create, send, share and track email newsletters online.
Contact Form 7: A great Wordpress plugin to collect email addresses.
Hello Bar: A lot of internet marketers are using this to get more email subscribers.
Flashissue: Design emails with a drag-and-drop editor. Create mailing lists and send bulk email.
Bananatag: Email open & click notifications.
FollowupThen: Gives you an email address to forward messages to that require following up on. They will be sent back to user at the appropriate time.
Wise stamp email signature: Creates email signatures to promote yourself/your business.
Mailtester.com: Online tool to test an e-mail address. Find out if is valid, why it bounces or what type of mailserver the mailbox is on.
Mail Tester: Tests how ‘spammy’ emails are.
ViolaNorbert: If you are looking for a quick and simple way to find someone’s email address who has a website, then VoilaNorbert does that for you.
Mail Munch: Captures leads from your website and converts visitors into life-long readers, email subscribers and customers.
Gmass: Automate follow up emails and more with this handy tool.
Hiver HQ: Helps turn Gmail into a helpdesk.
Send Pulse: Integrated service to manage email, text and webpush campaigns.
Canned Emails: Can’t be bothered to think of email responses for common or difficult scenarios? This does everything for you.
Glockapp: A powerful email testing tool to ensure the emails aren’t junked or blocked. The tool helps determine if the email may be flagged as spam, or filtered away by spam filters.
Vertical Response: Create, send, and track emails and social posts that look great on every device.
List Goal: They say the money is in the list so if you can grow your list, money follows. This tool helps you set goals and keep track.
Boomerang Gmail: Lets you take control of when you send and receive email messages with your Gmail account.
Dripscripts: Email auto sequences done for you.
Email Octopus: An email provider that uses Amazon’s technology to provide you with effective emails.
Sleeknote: A lead generation tool that helps online stores capture and convert more leads without hurting the user experience.
Find That Lead: Find people’s email with a click.
Follow Up: Upgrade your email with this email and CRM system.
Mailerlite: Allows you to send up to 1000 emails for free and has a built in autoresponder.
10 Minute Mail: If you are signing up to a website and need a temporary email then this site provides you with one for 10 minutes.
Sales Handy: This tool tells you when someone has opened your email.
DEA Cleaner: This free online tool will allow you to eliminate disposable email addresses from a CSV file or from any other list separated by rows.
Mailjet: An email service provider for product teams to create, send and monitor marketing emails, transactional emails and SMS.
New Old Stamp: Turns your email signature into a professional marketing tool. Contains more than 20 predesigned email signature templates with social icons, call-to-action buttons and clickable banners.
Quick Email Verification: Email Address Validation and Email List Cleaning Service reduces bounce rates. Quick Email Verification Service is a platform to verify your email list.
My Email Verifier: A useful tool to extract any email.
Hunter: Lets you find people’s emails across the internet.
Substack: Creating email newsletters and send with this tool.
Mailto Link Generator: Create mailto link with subject, body, bcc and cc.
Animal Finder: A tool to help you find as anyones email address.
Adapt: Adapt’s sales engagement platform allows you to automate the followups with your prospects.
Skrapp: We help professionals find verified B2B emails and connect with relevant people.
Lusha: Reach your ideal future customers with this lead finder.
Quiz & Survey Tools
Interact: A tool for creating quizzes to engage your audience and generate leads for your business. Create quizzes just like the ones you see on Facebook and use them to build your list.
RSS Feeds and Alerts
Feedly: Lets you organize all your favorite publications, podcasts and YouTube channels into collections and receive updates when new content is available.
Google alerts: Monitor the web for interesting new content.
The Old Reader: The Old Reader is a web-based news aggregator that delivers website, blog, and other Internet content to a web-based inbox.
Pocket: A cool app that allows you to view later…put it in (your) Pocket.
TalkWalker: Monitor the Web for interesting new content about your name, brand, competitors, events and more.
Ow.ly: Makes links manageable.
Bitly: Shorten and brand the links you share, and keep track of them as they travel across the internet.
Other Marketing Tools
HARO – Help a reporter out: HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.
Yougov profiles: Profiles is a segmentation and media planning product for agencies and brands.
Tagboard: A search and display platform for social networks.
Hashtagify.me: The most advanced Twitter Hashtags search engine
Crowdfire: App to grow social networks. Find and follow people and identify unfollowers.
Linktally: Counts how many times a link has been used across the major social networks.
Ninite: Install and update as many programs as you want for many different things.
XenoApp: An online tool designed to help attract, convert, and keep customers through the power of live-response.
Subscribers: Drive more traffic using browser notifications.
Brandyourself.com: Your online profile is important and this tool acts like it is your credit score.
Disqus: A worldwide blog comment hosting service for web sites and online communities that use a networked platform.
Dropbox: My documents in the cloud.
OneDrive: Provides you with 15 GB of free space to use for storing documents, photos, or anything else you can think of.
Google Drive: Google gives you 15 GB of storage split between Google Drive, Gmail, and Google+.
Box: 10 GB of free storage space with this platform that syncs effortlessly between desktop, tablet and phone.
Flashbackr: A simple yet incredibly powerful way to save any content that matters to you.
Evernote: Platform designed for note taking and organising.
Simplenote: Another note taking platform that syncs across different devices.
Organising and Project Management
Trello: An organiser that helps keeps track of everything and organize everything.
Yanado: A pretty handy tasks management tool for all Gmail users.
Basecamp: A productivity app that has a blend of tools that any team needs to stay on the same page about whatever they’re working on.
Slack: Brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.
Freebusy: Eliminates coordination headaches when you need to schedule a meeting.
Freedcamp: A social work collaboration platform with emphasis in project management.
Asana: An easy way for teams to track work, and get results. Do great things together.Any.Do: A really good To-do list & Task Manager for online and mobile.
Wrike: An online project management software that gives you full visibility and control over your tasks.
HubSpot CRM: A sales tool for your small business where you can say goodbye to manual tasks and confusing features.
TeamViewer – Share your screen with others.
Insightly: A powerful CRM and project management system.
Alfred App: Helps you find content on your computer quickly.
Workflow: A productivity tool that helps manage your life in many ways.
Air Table: Helps you organise stuff, people and ideas.
Bitrix 24: A CRM system aimed at small businesses that helps you stay organised.
User: A single platform providing you with easy-to-use, yet very robust tools for marketing, sales and support teams.
Nifty: A central hub that makes tasks, timelines, and workloads clear to team members and project stakeholders.
Taskade: A remote workspace where you can chat, organise and get things done.
Recess: Internel communication system to help communicate with other employees.
Notion: Blends your everyday work apps into one. An all-in-one workspace for you and your team.
Full Story: Allows users to inspect customer activity, identify rage clicks, create funnels and review page analytics from the dashboard.
Sending Large Files
WeTransfer: If you need to transfer large files then this tool does exactly that. Allows you to send up to 2GB for free.
Calls, Webinars and Messaging
Skype: Oldie but a goodie. Free calls and messenger service.
Go-To-Meeting: Video conferencing and webinar tools.
Join.me: Free screen sharing, online meetings and team collaboration at your finger tips.
Zoom: A cloud-based video and audio conferencing platform.
Drift: Drift is a conversation-driven marketing and sales platform.
Uber Conference: If you run an online business, you’re going to need to set up virtual meetings with your clients and this tool allows you to do that anytime.
Cold Turkey: A productivity program that you can use to temporarily block yourself off of popular social media sites, addicting websites and games.
OMMwriter: This becomes your own private writing room where you can close the door behind you to focus on your writing in peace.
Nosily: A background noise and colour generator ideal for working and relaxing.
Toggl: Online time tracking tool featuring 1-click time tracking and helps you see where your time goes.
Rescue Time: A personal analytics service that shows you how you spend your time and provides tools to help you be more productive.
Paste App: Saves time with copy and pasting.
Timeneye: If you want to look at new ways to manage your time, then Timeneye can help you do that.
Pomotodo: I call this Tabata training for work. This full workflow management tool allows you to collect ideas, schedule work, finish tasks, and review task history.
Time Doctor: If you want to improve your productivity then this site will show you how.
Other Productivity “Stuff”
UnrollMe: Clean up your inbox with this tool that allows you unsubscribe to “stuff” quickly.
Toolbox by Google: Google Apps Toolbox is a collection of tools which could be used to debug ‘Google Apps’.
World Clock for Macs: A digital world clock with sunrise and sunset animation.
Wordcount tool: Handy tool that counts the amount of characters you use.
Readability Test: This is a pretty straight forward tool and tests the readability of your website.
Slidezen: A tool that easily lets you share presentation slides.
Video Ask: Allows you to have asynchronous conversations with your customers on web & mobile.
Addappt: Enables business contacts to update their contact details in address book. Contacts can be organised using groups within the app and it can be used to send messages.
Fuze: Fuze mobile app connects small business teams with its visual communications solution. Free for 3 users.
PayPal: Probably the best known ‘pay and get paid’ app. PayPal lets you link your credit, debit, and bank account to your PayPal account.
Boxmeup: A free Android app, Boxmeup organizes and tracks your packages and/or containers.
KanbanFlow: On KanbanFlow, a web-based app, managers can assign tasks to their colleagues, upload documents and schedule due dates.
Polaris Office: With Polaris Office, you can manage Microsoft Office files from the road.
Wunderlist: A to-do list manager with native apps for Android, iOS, Windows Phone, Windows desktop, Mac, and Google Chromebooks.
Hours: Hours is a full-featured iOS app that also now syncs time-tracking with FreshBooks.
Slate: Turn just about anything into a visual presentation that you can share on social media or post on your website (iPad App).
Spark: Unlike many iOS email apps, Spark supports Gmail, Outlook, Yahoo, and iCloud and connects to multiple cloud accounts.
Dinero: Get instant visibility into your business with in Dinero’s real-time finance dashboard that connects to your bank and credit card accounts.
Streak: Streak is a mobile app simple CRM solution that also can be used for sales, email support, hiring, product management, and more.
Box: View, edit, and share files securely in the cloud.
Waze: A free social traffic, navigation, and gas app that uses real-time road reports from nearby drivers. Preumably included because of either commuters or transportation companies.
DocuSign: Provides a way to electronically sign documents and collect signatures from others.
Producteev: A task manager for every situation.
Abukai: Tackle expense reports, invoices, and business expenses with Abukai.
Mint: Manage finances, budgets, and pay bills through the app.
Google Drive: Small business owners can access all of their files from any smartphone, tablet, or computer with Google Drive.
VidLab: A multi-track, multi-clip video editor that allows you to easily create beautiful, fun videos & photo stories by adding text, artwork, music, video, sound effects, overlays, voice-overs & more to your videos (and photos)!
Ghostcodes – Find people on snapchat as they don’t really have this function.
Videolicious: Designed to make high quality video creation even easier and faster!
Mindly: Mindmapping for your phone.
Jamsnap: Add sound to your images.
Lee Tags: Get free Instagram followers with this hashtag generator.
Hashme: An app that lets you find the best hashtags on Instagram.
Video Leap: Editing software for videos on iPhone.
Streamlab: Live streaming across multiple platforms.
Adobe Lightroom: Photo editing and management.
Enlight Videoleap: Edit clips with this powerful, creative video editor – whenever, wherever.
Vimely: Create high-quality social videos with many features at your fingertips.
Random But Useful
Awario: Find online conversations about your company, brand or products and engage with your audience.
Your Digital Marketing Toolbox: Uses Google Analytics data about consumer interactions to help the user identify key moments to get involved in their potential customers journey.
Siege media embed code generator: The infographic embed code generator produces image embed codes that generate more clicks.
LSIGraph/LSI Keyword Generator: Generates Latent Semantic Indexing (LSI) Keywords for your SEO.
IFTTT: allows users to create simple connections between the apps they use every day.
SumoMe: SumoMe is a suite of free tools that can be used to grow your website’s traffic.
Google scholar: Provides a simple way to broadly search for scholarly literature.
The Internet in Real Time: Live tracking in numbers of social network activity, online shopping (Amazon), app downloads, blog posts and more.
Internet Live Stats: Live tracking of numbers of internet users, websites, Google searches, social media posts etc.
Make My Persona: If you are stuck on what your ideal customer would be then this tool by hubspot can help.
Goofbid: If you buy and sell on Ebay then this tool can help the process.
Go F*cking Do It: If you procrastinate or struggle taking action then this tool is built to help you.
Appointly – No back-and-forth emails, no double booking and only a few seconds to schedule an appointment with you.
Survey Monkey: Find out more about your customers by asking them questions through Survey Monkey.
One Click Quiz Maker: Makes you generate quizzes quickly.
Survey Gizmo: If you want to survey your users then this has a limited free version.
Survey Any Place: A tool to create engaging surveys, quizzes and assessments.
Murvey: A simple to use survey tool.
Mapbox: Add location into any application through mapping, navigation, and location search SDKs.
Redirect Tracker: If you don’t trust short URLS then you can use this first to check where it is sending you.
Twine: Twine is an open-source tool for telling interactive, nonlinear stories.
Emoji Keyboard: Having trouble finding emojis while using laptop or desktop? Problem solved.
Build Box: Create your own video game without learning how to code.
Online Marketing Budget Calculator: A way you can get a good estimate of what your marketing costs could be.
BuzzMarker: BuzzMarker is a bookmark tool for BuzzStream you can add to your browsers bookmark bar.
LastPass: Allows you to secure and manage your passwords.
Feedly: An RSS feed for you to save and read your favourite articles online.
Google Keep: Easily save the things you care about to Keep and have them synced across all of the platforms that you use — including web, Android, iOS, and Wear.
HootSuite Hootlet: Quickly share web pages to all of your social networks using the Hootsuite Hootlet.
Ahrefs: Adds keyword cpc, competition and search volume to ahrefs.
Google Analytics URL Builder: Generate custom campaign parameters for your advertising URLs.
Email Hunter: An easy way to find email addresses from anywhere on the web, with just one click.
Auto Text Expander: Create custom keyboard shortcuts to expand and replace text as you type!
Print Friendly: Make any web page print friendly…Simple!
What Font: Tells you what web fonts are on any site just by hovering on them.
Evernote Web Clipper: Clip web pages as you browse. Keep them all in Evernote. Quickly find anything you’ve collected.
Mozbar: The MozBar provides easy access to SEO data like page authority and back links.
SEO Quake: An SEO plugin, which shows PageRank, Alexa rank, backlinks, keyword density and a lot of other SEO ‘stuff’ of your URL.
List Goal: Grow your email list with this personal email list coach.
The Great Suspender: An extension for people who find that chrome is consuming too much system resource or suffer from frequent chrome crashing.
Check My Links: A link checker that crawls through your webpage and looks for broken links.
Yesware Email Tracking: See who opens your emails and clicks on your links, with email tracking analytics and templates.
WiseStamp: Creates fancy email signatures and quickly.
VidIQ Vision: Uncover YouTube video success secrets as this helps you understand why videos are promoted in Related Videos, Search, and Recommended Videos.
Grammarly: Makes sure everything you type is easy to read, effective, and mistake-free.
Nimbus: Allows you to capture web pages, edit screenshots and record videos from your screen.
Linkclump: Gives you the ability to drag a selection box around links using your mouse to quickly open as new tabs, open in new window, save as bookmarks etc.
Find That Lead: Get business emails and social information for almost anyone.
Ritetag: It’s harder now to get heard on social and this lets you increase click-throughs and views with a click.
Eye Dropper: Allows you to pick colours from web pages, colour picker and your personal colourhistory.
BuiltWith: Find out what wordpress theme websites are built with.
Sniply: Lets you embed messages into every page you share and a way to promote yourself while sharing content.
Similar Sites: Discover webpages similar to the page you’re currently browsing.
Loom: If you want to record your screen, then Use Loom is an extension that allows you to do this.
Sortd: Adds an overlay to your gmail account that gives you additional functions.
Pushbullet: Lets your phone and computer talk to each other. No more emailing yourself stuff from your phone.
Mixmax: A one-stop shop for all your external communication needs within a single email.
Momentum: Helps you set and meet your daily goals.
Snov.io: Email outreach tool with a bit of a kick to it.
SEO Minion: This helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more.
Signal Hire: Allows you to easily find the most up to date business contact information and create accessible contact profiles so your sales team can see everything in one place.
Font Face Ninja: Find the fonts you want on a website.
Video Speed Controller: A plugin that lets you speed up or slow down any videos online.
Linkclump: Lets you open, copy or bookmark multiple links at the same time.
Crowdtangle: An easy way to see how often a link has been shared, who shared it and what they said!
Aeroleads Email Finder: A tool to find emails and phone numbers of prospects from LinkedIn.
That was the longest post I have ever put together but I do hope you find it valuable.
As mentioned throughout, you can get the list of the free tools I personally use or would recommend.
Let me know in the comments if there are any tools I should include….and as stated before, this guide is never ending and will be updated with new tools and new sections frequently.
Good luck, stay connected with me and let me know how it goes.