Hellmann’s Launches AI Tool to Help Reduce Food Waste
What was the challenge? Hellmann’s identified “fridge blindness” as a key contributor to household food waste. People often struggle to see the potential meals in their leftover ingredients, leading to unnecessary waste. The challenge was to create a solution that would help consumers reduce food waste by making better use of the ingredients they already […]
UNICEF’s “Faces of the WaRE” AI Marketing Campaign
What was the challenge? UNICEF needed to raise awareness about the devastating impact of war on children and encourage donations to support their work in conflict zones. The challenge was to create a powerful, emotionally resonant campaign that would cut through the noise of traditional advertising and make a lasting impression on viewers. What […]
The Heinz AI Cookbook
What was the challenge? While AI can generate just about any image you can think of, it often falls short regarding food pictures. You might end up with bizarre-looking tomatoes, oversized portions, or food merged together creating another ‘made up’ type of food. Turns out, even AI could use a little help in the kitchen! […]
Morgan Stanley’s Game-Changing Suite of GenAI Tools
What was the challenge? Morgan Stanley was facing the challenge of enhancing their financial advisers’ efficiency in a rapidly evolving AI landscape. They needed to decide whether to use off-the-shelf AI tools or develop custom solutions that could seamlessly integrate with their existing systems and workflows. What action did they take? Instead of opting for […]
Shake Shack’s AI-Driven Reddit Marketing Ad Campaign
What was the challenge? Shake Shack aimed to enhance its marketing reach by targeting specific conversations related to chicken sandwiches on Reddit, a platform with diverse and active subcommunities. They decided to add a secret sauce to this campaign which was generative AI. What action did they take? The company utilised a Reddit specific AI […]
IKEA’s Implementation of AI Chatbots for Enhanced Customer Experience
What was the challenge? IKEA aimed to improve customer engagement and efficiency in handling queries by integrating AI technology into their service operations, addressing the need for enhanced interaction without compromising customer satisfaction. What action did they take? They introduced an AI Assistant through the OpenAI GPT store, designed to assist customers in navigating […]
Dove’s Commitment to Authenticity by Banning AI-Generated Images in Ads
What was the challenge? Dove faced the challenge of maintaining authenticity and trust in an industry increasingly relying on artificial intelligence (AI) to generate idealised images of beauty. The brand recognised the potential negative impact of AI-generated images on consumer perceptions of beauty standards. What action did they take? Dove became the first beauty […]
McDonald’s Sweet Connections AI Campaign
What was the challenge? McDonald’s wanted to celebrate the launch of the Grandma McFlurry by addressing the communication barriers often faced by immigrant families due to language differences. The goal was to promote intergenerational inclusivity and connection through a unique, culturally sensitive marketing approach. What action did they take? In collaboration with IW Group […]
U.S. Bank’s Accelerated Campaign Development Using AI Avatars
What was the challenge? U.S. Bank aimed to expedite the development of its new brand campaign, traditionally a nine-month process involving extensive focus groups and research, which could become outdated due to cultural shifts during this lengthy period. What action did they take? The bank collaborated with the agency, Supernatural AI, to employ digital […]
Dolce Gusto’s Personalised AI Marketing Campaign
What was the challenge? Dolce Gusto, along with its agency KEENFOLKS in Mexico City, sought to engage directly with their consumers in a personalised manner, tapping into the trend of customized content, similar to Spotify Wrapped, but with a unique twist for their brand. What action did they take? The campaign began with an […]
