Hi… I am Andrew
For more than a decade I have trained teams, leaders, and departments on social media, content, and now generative AI. The goal is simple. Better decisions. Smarter workflows. Stronger results.
But before I speak more about me, I want to find out about you. If you have any questions or you want to know more, click on “Ask me anything,” fill out the short form and I’ll do my best to answer
Now....Who Am I?
Many organisations struggle with the big question in AI and social media. So what?
What does this actually do for the business? How does it drive growth, influence, trust, or sales? It can feel confusing. It can feel disconnected. This is where I come in.
I help leaders and teams connect digital work to real outcomes. I have trained thousands of professionals across global brands. From FIFA and Ogilvy to Tesco and many others. I simplify the language of digital. I make it practical. I show how a clear digital lens attracts new customers and strengthens existing relationships. And I teach teams how to do it with confidence.
I began my career in digital media 25 years ago as a humble chatroom moderator on Pop Idol and Friends Reunited (think Xfactor and Facebook in today’s language). Before becoming a producer for the digital station BBC Radio 1Xtra. I then became the Marketing Manager for Myspace.com and helped launch the social network in the UK at a time where iPhones didn’t exist. I then decided to branch out to teach, speak and help others find opportunities available by understanding how digital works for their business…and still do a lot of talks on why MySpace failed.
I’ve combined those skills into consultancy, high-end strategic workshops and development while creating a number of strategic frameworks to give organisation a simple plan with actionable steps forward. Think of me as an experienced and wise tour guide for tourists and explorers on the data river that is modern digital media.
