Paris Saint-Germain’s AI-Generated Kit Photoshoot
What was the challenge? Paris Saint-Germain (PSG), one of the world’s most popular football clubs, needed to unveil their new kits for the 2024/25 season without the availability of their players. The challenge was to create a compelling reveal that maintained the high standards expected by their 180+ million followers. What action did they […]
Klarna’s AI-Driven Marketing Reduced Costs By 11%
What was the challenge? Klarna needed to increase marketing output while reducing costs. The company aimed to optimise campaigns and content production, particularly for timely events and promotions, without increasing spending. What action did they take? Klarna integrated AI tools like Midjourney, DALL-E, and Firefly into their marketing processes. This allowed for rapid production of […]
The 10th Fifa President Is AI!!!
What was the challenge? Introducing modern technological governance posed a significant challenge in a sport steeped in tradition like football. The idea was to reimagine FIFA’s leadership to make it more inclusive, fair, and transparent. What action did they take? Hope Sogni, a conceptual AI candidate, was developed by Dark Horses, Twise.ai, and Lewes FC’s […]
Madonna’s Stage Secrets: AI That Transforms Music into Magic!
What was the challenge? The creative team behind Madonna’s Celebration Tour sought to deliver groundbreaking visual effects that matched the iconic status of Madonna’s music. They aimed to create an immersive, visually captivating experience that transcended traditional stage design, aligning with the tour’s innovative and boundary-pushing ethos. What action did they take? The team collaborated […]
The Secret AI Tool That Slashed The Late Show’s Editing Time by 99%
Background CBS’s “The Late Show” faced a challenge in managing the intensive demands of daily graphics and visual effects production. The show needed a solution to streamline the editing and production process, particularly in creating and integrating visual jokes and effects rapidly, which were crucial for timely broadcasts. Action The production team of “The Late […]
Controversial AI Ad By Under Armour & Anthony Joshua
What was the challenge? Under Armour released an AI-powered ad featuring boxer Anthony Joshua, which was directed by Wes Walker. The ad, touted as a pioneering “Ai-powered sports commercial,” immediately sparked controversy among creatives on Instagram. The primary issue arose from allegations that the ad reused existing work from other creators without proper credit, framing […]
Have A(i) Break By Kit Kat
Background KitKat has been talking about breaks for over 65 years. So in 2023, as artificial intelligence becomes increasingly open to everyone, KitKat saw a perfect opportunity to take its advice and let generative AI take the lead on its latest ‘Have a Break, Have a KitKat’ campaign. KitKat embarked on a quest for a […]
Gallery Of Hope By Breast Cancer Now
Background Breast Cancer Now, a leading cancer charity, wanted to come up with a campaign to underscore the critical value of time for individuals living with incurable secondary breast cancer. They wanted to draw public attention to the harsh realities faced by those affected and the ongoing necessity for advanced research. It was driven by […]
