Background
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CBS’s “The Late Show” faced a challenge in managing the intensive demands of daily graphics and visual effects production.
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The show needed a solution to streamline the editing and production process, particularly in creating and integrating visual jokes and effects rapidly, which were crucial for timely broadcasts.
Action
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The production team of “The Late Show” integrated Runway AI into their workflow.
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Runway AI’s tools, particularly for rotoscoping and matte pulling, allowed the team to automate time-consuming tasks that previously took hours, reducing them to mere minutes.
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This shift enabled the team to focus more on creative aspects rather than technical execution.
- One example was a music video commemorating the anniversary of the Americone Dream ice cream by Stephen Colbert. They put together a music video with Sara Bareilles and Josh Groban.
Results
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The implementation of Runway AI significantly reduced the time required for video editing tasks, from five hours to five minutes in some cases.
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This efficiency gain allowed the graphics team to meet tight show deadlines and increased their ability to produce higher-quality content under pressure.
Lessons
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Leverage Technology for Efficiency: Advanced AI tools can drastically improve workflow efficiency, allowing creative teams to focus on content quality rather than technical details.
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Adapt to Industry Demands: In fast-paced environments, adopting technologies that speed up production can provide a competitive edge.
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Balance Creativity and Technology: While technology can enhance productivity, maintaining a balance where creativity is not stifled is crucial.
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Continuous Improvement: Ongoing updates and training in new technologies can keep production teams agile and prepared for evolving broadcast needs.
(RunwayML)
In conclusion…
“The Late Show” exemplifies how AI technology, in this case ‘RunwayML’, can transform media production workflows. By reducing time spent on manual tasks, the team could enhance their creative output, demonstrating the pivotal role of technology in modern media production.
For more details on this case study, you can visit the original article on Runway’s website here.
