Google Analytics: One of Google’s most popular tools. This program covers the key areas any small business needs.

Matomo: A great alternative to Google analytics that provides you with detailed real time reports on many factors.

Stat Counter: Allows website owners to monitor visitors’ behaviour on their website. Not too much info but enough for beginners.

Clicky: Looks at the best ways to monitor, analyse, and react to your blog or web site’s traffic in real time.

Woopra: Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place.

Bing Webmaster Tool: Improve your site’s performance in search, especially Bing search.

Google Search Console: Improve your site’s performance in search, especially Google search.

Browseo: View any web page like how search engines see it so you can identify issues with your and competitors’ sites.

GT Metrix: Analyses your page’s speed performance. Very important for SEO.

Seoptimer: Website review and SEO audit tool

Similar Web: See any website’s traffic sources & uncover their online marketing strategies.

Hotjar: Shows you exactly what your visitors are doing on your website.

Peek: Have people test your website to see how well it performs in the eyes of your users.

Smart Look: Records everything your customers do on your website.

Visual Ping: Gives you reports on your website.

Yandex Metrica: Feature-rich and free analytics system with click and scroll heat maps, session replay and other analytics available with no limits.

Notify: Notifies you whenever someone mentions your company across the web and social media.

Cyfe: Analytics for a lot of social media platforms including YouTube.

Plerdy: SaaS product for an effective data collection, relying on which you will build a winning strategy for a conversion raise and an increase in profits in your online store or website.

Databox: The tool allows marketers to quickly pull in performance data from multiple sources, build multi-device dashboards and focus on improving their key metrics with goals and alerts.

Structured Data Markup Helper: This tool will help you add structured-data markup to a sample web page.

Leadfeeder: Generate more leads by seeing which companies visit your site.