502 Free marketing tools you can use to start and grow your business(the never ending guide

The Never Ending Guide To Free Marketing Tools.

Last Updated: 8th January 2020

(Note: All new tools added are in red)

There are some amazing free tools out there and over the years I have compiled a list to help people in my training workshops. It has been a great resource for me, them and now you.

Now I do have some rules for this post and they are:

    • All tools are free or  freemium.
    • I have not recommended any particular tool. If you are interested in the ones I use or would recommend, then throughout will be opportunities to get a list of tools I recommend, straight to your inbox. 
    • I have built this in typical sections you would go through to be an excellent marketer. 
    • This list is always updating, therefore I am calling it a never ending guide. If I think a tool is not worth having I will delete it. Also, I will be adding more tools so keep coming back or follow me on social media to stay up to date. 
    • If you recommend any free tool (based on the guidelines) then @ me on Twitter and I will review and hopefully add.


Click on any section and it will take you to that section so it is easier for you to navigate the page.

Idea Generation and Digital Marketing Training

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Idea Generation

If you are not sure where to start, these tools are fantastic at helping you generate ideas about your business or even content.

Google Trends: A great tool brought to you by Google that lets you look at what is hot right now and also trends in the market.

Buzzsumo: If you want to know what content is shared the most across platforms to find out what to create, then buzzsumo does a great job.

Portent: Use this to come up with an array of titles for your next blog post or presentation.

FAQfox: Is your marketing research lacking? Find what your users are asking.

Idea Sandbox: Some of the most effective tools to assist you with your entire problem-solving…from problem identification, through leading a project and implementation.

Germ.io: An ideation and project planning tool that lets you capture abstract ideas, collaboratively brainstorm and turn them into actionable projects.

Mindmeister: If you like doing mindmaps or spider diagrams, this has a handy free option.

Xmind: Another mindmap software tool that helps you plan ideas.

Link Bait Content GeneratorIf you want to come up with catchy headlines then this tool takes that to the extreme.

MindmupA free online mind mapping software to help mapping out your plans.

Coggle: Spider diagrams for you to be creative and organised.

Digital Marketing Training

White Hat Link Building (SEO): Ryan Stewart really knows his stuff and goes into great detail on white hat SEO.

Converting traffic to leads: Leadpages are one of the best companies at showing you how to build a mailing list, based on their software. This is a great starter course.

The Copy Cure: The sample video has enough information you can use to get you started on how you can write copy that connects, converts, and is 100% authentically you.

0 – 1000 email workshopSome blog post are so detailed they can be a course in itself, like this one from Teachable.

UdemyChanged over the years but a place where you an get a lot of free tutorials, as well as paid ones.

LyndaOwned by LinkedIn and a helpful resource for free and paid for courses.

Degreed: With 1500+ certifiable skills, Degreed Skill Certification lets you show the world what you’re made of.

Free Code Camp: Learn to code for free which can help your marketing.


Building A Website

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Platforms To Build Websites

WordPress.org: Web software you can use to create a beautiful website, blog, or app.

WordPress.com: Create a free website or easily build a blog with this.

Wix: Choose a design, begin customising and be online today!

Built With: This handy tool shows you what wordpress plug-ins certain websites have for you to use on your own site.

What WP Theme Is This: If you want to know the exact theme and plugins people use to create there website then this tool will show you.

ViziaWant to build a questionnaire for your site so you can gather data and information? This tool will help you.

TypeformBuild beautiful and engaging next-generation online forms, surveys, quizzes, landing pages, and much more.

Start Boot StrapFree themes and templates to build websites.

GirafiHelp people share your content with incentives.

MapboxAdd location to any application through mapping, navigation, and location search SDKs.

Zenler.com: Teach and sell courses online from your own branded website.

Elementor: A wordpress website builder.

Theme Generator: A WordPress themes creator.

Craft: Craft CMS is a platform that allows developers, designers and content strategists design bespoke digital experiences.

Website Responsive Test: Test your website’s responsiveness across multiple devices with different screen sizes instantly in just simple steps.

Page Speed Insight: Make your web pages fast on all devices.

Domain & Social Media Name Generators

The Name App: A cool tool to find out what names are available quickly.

KnowEm: Covers a lot of sites including social media platforms you may not have thought of.

Short Domain Search: Find up to date short, available single-word domain names.

Impossibility: A cool domain name generator that covers a lot of platforms.

Slogan Name MakerThe Shopify guys your business with a number of free tools and this one helps you come up with a slogan for your business. 

Business Name Generator: If you are stuck for a business name then Shopify can help you out.

Namevine – Looking for a brand name to help your business then this site can help.

Fakeword Generator – Make a new word and that could be your brand.

Rebrandly: Brand your own URLs.

Check Username: Check the use of your brand or username on 160 Social Networks.

Namelix: Generate a short, brandable business name using artificial intelligence.

Namecheck: Find names on website and social media.

Website Analytics

Google Analytics: One of Google’s most popular tools. This program covers the key areas any small business needs.

Piwik: A great alternative to Google analytics that provides you with detailed real time reports on many factors.

Stat Counter: Allows website owners to monitor visitors’ behaviour on their website. Not too much info but enough for beginners.

Clicky: Looks at the best ways to monitor, analyse, and react to your blog or web site’s traffic in real time.

Woopra: Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place.

Bing Webmaster Tool: Improve your site’s performance in search, especially Bing search.

Google Search Console: Improve your site’s performance in search, especially Google search.

Browseo: View any web page like how search engines see it so you can identify issues with your and competitors’ sites.

GT Metrix: Analyses your page’s speed performance. Very important for SEO.

Quicksprout: An easy way for you to make better content so your audience and traffic continue to grow.

Seoptimer: Website review and SEO audit tool

Similar Web: See any website’s traffic sources & uncover their online marketing strategies.

HotjarShows you exactly what your visitors are doing on your website.

PeekHave people test your website to see how well it performs in the eyes of your users.

Smart LookRecords everything your customers do on your website.

Visual PingGives you reports on your website.

Yandex Metrica: Feature-rich and free analytics system with click and scroll heat maps, session replay and other analytics available with no limits.

NotifyNotifies you whenever someone mentions your company across the web and social media.

Cyfe: Analytics for a lot of social media platforms including YouTube.

Plerdy: SaaS product for an effective data collection, relying on which you will build a winning strategy for a conversion raise and an increase in profits in your online store or website.

Databox: The tool allows marketers to quickly pull in performance data from multiple sources, build multi-device dashboards and focus on improving their key metrics with goals and alerts.

Structured Data Markup Helper: This tool will help you add structured-data markup to a sample web page.

Content Creation and Design

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Curating Content

Scoop It: Discover, curate and publish great content to get visibility online.

LikeHack: A social publishing platform that facilitates content marketing and social media management.

Buffer: Does many things but became famous for making it super easy to share any page you’re reading.

Paper.li: Publish Twitter, Facebook, Google+ or any web content into your own online newspaper.

Contentmarketer.io: Increase your blog traffic loads by simply reaching out to people, tools, or companies you mentioned in your content/blog post.

LaterBro: Schedule Facebook and Twitter updates.

Quuu: Works closely with Buffer and allows you to curate content to grow a relevant social media following across your networks.

Curator: A tool for the whole creative process that goes through from idea to presentation.

Type FormA cool little tool that lets you create online forms and surveys.

CrateContent curation is a must and this tool is an easy way to get the right content to your audience.

Later: Social curation tool that helps save a lot of time.

Every post: A tool that makes it easy to curate visual content from a variety of sources, customise and schedule posts, and take greater control over your social pages.

Drumup: A curator tool that also includes popular hashtags for your posts.

Design Tools

Canva: Makes design simple for everyone.

Fotor: Photo Editor is a free online designer and editing tool catering to all your photographic and image creation needs.

BeFunky: Photo Editor lets you apply photo effects, edit photos and create photo collages with collage maker.

Pablo by Buffer: An easy way to create social media images.

LICEcap: Simple animated screen captures that can capture an area of your desktop and save it directly to .GIF.

Infogr: Create, publish and share data visualizations, infographics and online charts.

Piktochart: A easy infographic design app that requires very little effort to produce beautiful, high quality graphics.

VenngageA quick and easy way to build infographics.

WordCloud – Wordclouds have been around forever but still effective and this tool lets you create some.

Lunapic: A tool that allows you to edit most types of images.

Snappa: A very fast way for marketers and entrepreneurs to create graphics.

Logo Maker – If you want a simple logo, with a simple design then Shopify comes to the rescue.

List.ly: A simple site that lets you build listicles.

Fotojet: Build your own images with this new builder.

Awesome Screenshot: Tool that lets you capture what is happening on your screen.

Bubbl: A mind mapping software which is great for brainstorming.

Adobe Spark: Another image design tool but with some premium features, for free.

Qzzr: Create, embed, & share your own quizzes to get more traffic, leads, & insights.

Prezi: Build presentations quickly and easily.

Pics Touch: An easy tool to use to make small changes to your images.

Kraken: This lets you optimise your images to help your website load faster.

MonosnapScreen capture software that allows you to also draw on.

Burst: This free image tool that’s been created by Shopify, also has a trending business idea feature.

Autodraw: This is the predictive text of drawing bought to you by Google.

RenderforestGreat for students and everyone to create professional intros, animations, slideshows and music visualizations in minutes.

Designbold: A tool you can use to help create amazing images.

Stencil: A tool that lets you create, edit and download images.

Easil: A simple drag and drop way to design stunning graphics like a pro in seconds; without leaving your web browser!

Design Wizard: Online graphic design software. Create high quality visual content in minutes.

Design Cap: Tool aimed at designing flyers and posters.

Gif Maker: Need something to create a Gif? Try this.

Flourish: Create charts and maps with this powerful, beautiful and easy data visualisation tool.

Awwapp: A whiteboard to draw or collate your ideas. 

Buffer Stories Creator: Quickly create thumb-stopping content for Facebook and Instagram Stories.

Pixlr: A photo editor tool that helps you create designs easily.

Hatchful: Allows you to create and download logos in less than 7 minutes.

Remove: Removes the background to images.

Full Page Screen Capture: Take a screenshot or video of the web page that you are on.

Crello: An easy to use online design tool to create animations and graphics for social and web.

Clipchamp: Use Clipchamp’s free video editor, compressor, converter and webcam recorder to create beautiful videos today.

Generated Photos: Enhance your creative works with photos generated completely by AI. Find model images through their sorted and tagged app, or integrate images via API.

Free Images & Sound

Pexels: Great resource for free photos in one place.

Splashbase: Cool site that allows you to search & discover free, hi res photos. 

Compfight: Search engine for visual inspiration and free stock photos for the advertising community including images of creative commons and public domain.

Unsplash: Do whatever you want free high-resolution photos. Download 10 new free photos every 10 days.

Death to stock photo: Join the email list where they send you free images.

Raw Pixel: Huge stock of images to use for free.

Dreamstime: A resource where you can get free images. Most you will need to add a credit for using.

Free Digital Photos: A lot of free pictures but mainly of people and business.

Free Images: Over 30,000 photos from all over the world that you can use for commercial or as additional images on your blog.

Pic Jumbo: A photo site where you’ll find landscapes, technology, food shots, fashion, business, and more.

Shareaholic: A social media sharing icons tool.

Free Sound: Want royalty free sound for videos, podcasts or slide shows? This site has some.

Coolors: Helps create your own colours and branding.

MaxPixel: Great new pictures for you to use for free.

The Noun Project: Over a million icons for you to use.

Thumbnailed It: Create cool designs with thousands of icons, pictures and clipart.

Pikwizard: Has got some really great images, especially images that feature people. Search for the word “meeting” or “office” if you want to see some examples.

Public Domain Files: A search platform with royalty free images.

Pixabay: Discover the best source for free commercial use images and videos with no attribution required.

Wikimedia Commons: A collection of tens of millions of freely usable media files to which anyone can contribute.

4 Free Photos: Free photos for personal and commercial use.

Free Pik: Graphic resources for everyone that helps you find free vectors, stock photos, PSD and icons.

Icons8: Free design, resources and design.

Life Of Pix: Loads of free high res photos.

Writing/Blogging Resources

Editorial Calendar: WordPress plugin that allows you to organise and manage your blog.

ZenPen: A minimalist writing zone, where you can block out all distractions and get to what’s important. The writing!

Headline Analyzer: A nice tool that looks at your headlines and gives you a detailed breakdown of why and how you should improve yours based off of emotions.

Copyscape: A plagiarism checker. that is needed.

Plagspotter: An accurate online duplicate content checker! Instantly find copies of your web page.

Small PDFEven though the title may say PDF, they have a number of other features like converting one file type to another. 

The Most Dangerous Writing App: Labelled as the words most dangerous writing app and I see why. You have 5 minutes to keep writing otherwise you lose everything.

Guest Post Tracker: Easily submit your guest posts to the biggest guest blogging sites on the internet.

Cliclap: Add your ‘call to action’ to any piece of content.

PDF Escape: If you are looking for a PDF editor, here is one you can add to your list.

Biz Sugar: A site you can share your content to once you have clicked publish on your blog post.

Triberr: Helps you get a lot more shares with the power of tribes.

Blog Topic Generator: Stuck on what to write about? This tool helps with the dreaded block.

Plagiarism Search: It’s always good to see if the copy you have is original and this is a site for you to check if it is.

Typedesk: Typedesk adds powerful canned responses to your ticketing system, email client, social network, document editor, and anywhere you need canned responses.

Video & Audio Tools

Powtoon: An online business presentation software tool that allows you to create free, cool, and awesome animated video explainers as an alternative to other forms of content.

Video Downloader: Download videos from web sites or just collect them in your video list without downloading them.

Jing – A tool built to help you with screencasting.

Wistia: Video hosting platform that helps you get leads.

Shot Cut Video Editor: A popular video editing tool for beginners.

Hit Film Express: An editing and VFX software designed to take you from padawan to powerhouse. Create Hollywood quality content on your own terms.

Audacity: A popular tool to help create and edit your audio.

Get Speechify: Turn any text into audio.

WeVideo: A handy tool to make short videos.

Vidyard: A very easy way for anyone to create, share and track your screen recorded video.

Rawshorts: A video tool that allows you to create animated type videos.

Camstudio: Record your screen quickly.

Frame: Privately upload, review, & share video with your entire team, anywhere in the world.

Pexel Videos: The best free videos shared by the Pexels community.

Life Of Vids: Free videos, clips and loops.

Lumen5: A video creation platform powered by A.I. that enables anyone without training or experience to create short and powerful videos.

Rocketium: Online DIY video maker for marketers, and video automation suite for businesses to make videos with branded templates.

Ignite HD: Create just what you need using one or all of the free videos for commercial or personal use!

Biteable: A tool that lets you put together video presentations quickly and easily.

Anchor: Turn audio into a podcast with one simple tap.

Quicc: As a breakthrough technology in automatic captions, Quicc makes transcripts accurate and easy, then does all the caption post production work for you in the blink of an eye!


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Social Media

Social Listening

Social mention: A social media search engine that looks at user-generated content such as blogs, comments, bookmarks, events, news, videos, and much more

Twazzup: Real-time Monitoring and Analytics for Twitter

Keyhole: A real-time hashtag tracker for Twitter, Instagram and Facebook. It’s visual dashboard is simple, beautiful and shareable.

All Hashtags: A hashtag generator that also knows the top hashtags across multiple platforms.

Social Management

Hootsuite: Manage multiple networks and profiles and measure your success with this multi purpose social management tool.

SocialOomph: A smart web platform that has been around for a while and used my a lot of social media users.

TweetDeck: The most powerful Twitter tool for real-time tracking, organizing, and engagement.

Nuzzel: Simplifies your newsfeed, so you can have content thats just from friends or clients.

SocialPilot: Looking for a tool that manages and schedules your social media, than this does both.

Scoreboard: Helps with lead generation, marketing, customer support and engagement automation.

Mav Social: A social media management tool with a focus on visual content.

Planable: A social media management platform that helps you stay organised.

Discovely: For anyone looking to tactfully manage their email, Discoverly provides valuable social information on contacts, so you draft a more personalized emails.

Zoho Social: A complete social media management platform for individuals, businesses and agencies where you can manage, schedule posts, monitor keywords, and collaborate with others.

Analysing Performance (You & Competitors)

Fanpage karma: Monitor any Facebook page with this analytics and statistics tool. You can also create insight reports and optimise your social media marketing strategy.

Twitonomy: Browse, search, filter and get insights on the people you follow and those who follow you.

LikeAlyzer: Helps you to measure and analyse the potential and success rate of your Facebook Pages .

RiteTag: A social media marketing toolkit for analytics, social crafting and automation.

Shared Count: A simple tool that will tell you about the number of shares that has happened for a url on most social media channels.

Metricool.com: A tool to analyze, manage and measure your social media activity.

Vaizle: This does a competitor analysis of Twitter, Facebook, YouTube and more.

Social Media Promotion & Distribution

Click to tweet: A very easy way to promote, share & track your content on Twitter. 

Social Locker: Helps increase social media presence by asking visitors “to pay” for your content with a tweet, plus one, or a like. 

dlvr.it: Helps publishers deliver their content to the social web, including twitter and facebook. 

Mass Ping: Mass Ping unlimited URLs at one to +50 Search Engines.

Bulk Buffer: Upload hundreds of messages via CSV to your Buffer account for free.

Smart Bribe: Want more people to share your content? This cool little tool helps with just that.

GirafiHelp people share your content with incentives.

Influencer Tools

PeerReach: PeerReach analyses your connections and interactions to determine your interests, expertise and who is most relevant for you.

PeerIndex: Has joined with Brandwatch. Providing social media analytics based on footprints from use of major social media services. 

Kred: Measure your Influence with a Kred Score and join the Kred Network with a .Kred Address.

Klear (formerly Twtrland) Klear is a social intelligence platform that helps you do smarter marketing. 

Influence: An open platform for influencers to profile their best work. Brands and agencies can use the tools for finding and work with influencers.

Twitter Tools

FollowerWonk: Helps you explore and grow your social graph. Social analytics. 

Manage Flitter: Sort, filter and manage who you follow on all your Twitter accounts and grow your business via new connections with ease.

Must be present: Gauge your brand’s social responsiveness in real-time and compare yourself against industry benchmarks. Engagement report. 

Tweepi: Make sense of your Twitter account by managing and growing. 

Commun.it: A very easy way to manage your social community. 

Klear: (formerly Twtrland) Klear is a social intelligence platform that helps you do smarter marketing. 

TweetReach: Measure all the Twitter activity that matters to you.

Twazzup: Real-time monitoring and analytics for Twitter.

Latest: Latest is an automatically generated list of interesting links on Twitter, based on “the people that always tweet the best links first”.

Mention Mapp: Discover who people are talking to on Twitter. Good to find influence relationships.

Tweeple Search: Helps you find highly relevant audience & powerful influencers for your business on Twitter.

Followfly: Search for anyone on Twitter and see their best posts.

Sparktoro: Analyze any Twitter account to uncover an estimated percentage of inactive, spam, bot, & other fake followers.

Sparktoro Trending: See what web marketers are talking about and sharing on Twitter.

SparkScore: Determine the ‘true’ level of influence for any Twitter profile on a scale from 0-100, and get detailed insights into how the score is calculated and the elements that support it.

Who Tweeted It First: Search keywords, # or links and find the first tweet that contains that term.

Card Validator: If you want to see what your pictures will look like before you post, then this allows you to do that.


Chatfuel: Build a Facebook chatbot without knowing code.

Many chat: Create your own chatbot quickly and easily.

Collect Chat: Chatbots that help convert.

Chat Whale: Gamify your customer engagement with chatbots and loyalty rewards.

Mobile Monkey: Makes it easy to build chatbots and execute marketing automations without writing a line of code.

Send Pulse: Helps you create autoreply flows and send personalized messages to Facebook messenger for free.

Pop: Start conversations and grow your business using the all-in one marketing platform for messaging apps.

Facebook Tools

Wolfram Alpha: Computational knowledge/answer engine. 

Find My Facebook ID: Find any Facebook personal numeric ID for fb:admins, social plugins and more. 

Sumorank: Analyse what performs best for any Facebook Page. 

Facebook Fanpage Analysis: How healthy is your Facebook Fan Page? Study trends and timing.

Postgramer: Schedules messages to Facebook groups.

Zoomsphere Facebook Reaction: Allows you to check people’s reaction (Emojis) to a post.

Facebook Ad Platform: Facebook ad checker by Facebook for you to spy on other ads.

Facebook Partners: A list of tools to that Facebook has partnered with to help manage your pages, groups or ad campaigns.

Instagram Tools

Planoly: Great place to tell visual stories.

Instagram User Analysis: Measure your Instagram engagement, content, trends, and more.

Gramfull: A free tool that lets you get full size Instagram pics.

Ink361: A tool that gives you actionable Instagram insights.

www.plannthat.com: Planning your Instagram scheduling.

Influencer Fee: Find out the value of your Instagram account and others.

Influencer Marketing Hub: Instagram money calculator to see how much you can earn from every message.

Analisa: An AI lead Instagram tool that gives you analytics on your profile and hashtags.

Combin: Manage and grow your Instagram safely and organically.

Hype Auditor: Analyze any Instagram account for fake followers and engagements by using AI-based fraud-detection system.

Instant Instagam Audit: Is your Instagram Business account well-optimized? Run a quick audit courtesy of Iconosquare.

YouTube Tools

Tube Buddy: TubeBuddy’s channel management browser plugin helps content creators, brands, and networks save time and grow their brands directly from YouTube.

Keyword Tool DominatorYou only get 3 searches a day but you can find relevant YouTube keywords.

LinkedIn Tools

Dux Soup: This extension allows you to tag and make notes on your LinkedIn connections.

Get Prospect: A tool for extracting emails from LinkedIn and enriching your email list.

Phantom Busters: Chain actions and data extraction on the web to generate business leads, marketing audiences and overall growth.

Pinterest Tools

Share Root Board Cover Creator: Create board covers for a Pinterest page.

Other Cool Social Media Tools

Gleam: Marketing apps designed to help you grow your business.

Overcast: A powerful yet simple podcast player for iPhone, iPad, and Apple Watch. 

Katch: Katch records your Periscope and Meerkat streams to the cloud.

Crystal Knows: A communication coaching tool which analyses the personality of a social profile to then give insight of how to approach them in your email or message.

Search Engine Optimisation (SEO)

Keyword Research and Density

Google Keyword Planner: Google’s keyword tool that tells you how many people search certain keywords a month.

Wordtracker: Revealing high performing keywords in minutes with the keyword research tool.

Ubersuggest: Get thousands keywords ideas in a minute with this amazing keyword suggestion tool: Übersuggest is Google Suggest on steroids! 

Keyword Tool: Get 750+ Google keyword suggestions for free. 

Keyword Density: Calculate ideal keyword density percentage for SEO.

Answer The Public: A (very) neat data visualisation tool fetching Google search query suggestions and placing them in question, preposition and alphabetical context.

ImforSMB: A bulk keyword generator for small businesses. 

Seed Keywords: Find valuable keywords, with a little help from your friends. 

Keyworddit: Keyword research for Reddit.

Serp Stat: Not only does it look for relevant keywords but also filters search suggestions to keep only questions people tend to type into the search box.

SEOMator: If you want to do an SEO audit on your site then this tool can do the job quickly.

Keyword Shitter: Find keywords quickly.

Hypersuggest: A tool that provides you with keyword ideas quickly.

Webtext Tool: A real time SEO tool that helps you select the best words.

Twin Word: Twinword Ideas is a smart keyword tool for SEO and PPC marketing. Powered by A.I., Twinword Ideas groups keywords by user intent, popular topics, and patterns.

Also Asked: Gain an understanding of how questions are topically grouped to inspire writers, inform content teams and ensure you’re satisfying users and reaching your SEO potential.

Keyword Sheeter: After keyword generation you can analyze the found keywords for difficulty.

Site Analysis (Your site and the competition)

Hubspot Website Grader: How Strong is Your Website?

SEO Site Check up: Search engine optimisation made easy. Just enter site URL. 

Site Trail: All-in-One Website Analysis Tool. Social media, visitors etc. 

Traffic Travis: Improve your website’s search engine rankings. 

Lipperhey: Website analysis, keyword suggestions, SEO analytics and backlink checker. 

On-Page SEO Audit Report: This tool helps you better understand how your site is performing by identifying your SEO score, checking for technical issues, and determining your top three on-page issues.

Back Link Checker

Opensite Explorer: Research backlinks, find link-building opportunities and discover potentially damaging links.

Majestic SEO: Site explorer. Backlink history checker. Search explorer. Link intelligence API.

Who links to me: Domain Analyzer – an online service that allows you to find inbound links and keywords information about a website. 

Broken Link Checker

Check my links: A tool that checks websites to find broken links. 

Dead link checker: Check for broken links on your website.

Site Crawler

XML Sitemaps: Offers a sitemap generator that creates XML and HTML variants. 

Screaming Frog: Search engine optimisation and marketing. SEO spider. Pay per click management. Link building. 

Import.io: The world’s leading web data extraction platform for businesses and individuals. 

Rank Checker

Pro Rank Tracker: Most Comprehensive Rank Tracking & Reporting Solution. 

SerpLab: Check, track and monitor your search engine keyword ranking quickly and accurately.

SpyserpA fast search engine rank tracker tool.

Other Cool SEO Tools

SEMRush: SEMrush is a powerful and versatile competitive intelligence suite for online marketing, from SEO and PPC to social media and video advertising research.

Small SEO Tools: A comprehensive range of almost 60 checker tools – from backlink and domain authority checkers to grammar and plagiarism checkers-to help with SEO. 

SEO Chat: A host of tools to start your keyword research and SEO marketing that looks at search engines like Google, Bing, Amazon and YouTube.

Onpage Optimisation Tool: This web page optimisation tool analyses existing on page SEO and will let you see your website’s data as a spider sees it allowing for better web page optimisation.

Isearch From: Tells you people can see from different search engines across the world.

LinkioHelps businesses with building their audience online through outreach, partnerships, and networking.

Backlink Creation Tool: Automatic backlink creation.

Barracuda SEO Suite: A number of tools to help with your SEO activities.

Email Marketing

Mailchimp: Send 12,000 emails to 2,000 subscribers for free. This is one of the most popular email clients.

Mad Mimi: A nice email company that allows you to create, send, share and track email newsletters online.

Contact Form 7: A great Wordpress plugin to collect email addresses.

Hello Bar: A lot of internet marketers are using this to get more email subscribers.

Rapportive: Shows you everything about your contacts right inside your inbox. Includes info from the web and resources such as LinkedIn. 

Flashissue: Design emails with a drag-and-drop editor. Create mailing lists and send bulk email.

Bananatag: Email open & click notifications. 

FollowupThen: Gives you an email address to forward messages to that require following up on. They will be sent back to user at the appropriate time. 

Wise stamp email signature: Creates email signatures to promote yourself/your business. 

Mailtester.com: Online tool to test an e-mail address. Find out if is valid, why it bounces or what type of mailserver the mailbox is on. 

Mail Tester: Tests how ‘spammy’ emails are.

ViolaNorbert: If you are looking for a quick and simple way to find someone’s email address who has a website, then VoilaNorbert does that for you.

Mail Munch: Captures leads from your website and converts visitors into life-long readers, email subscribers and customers.

GmassAutomate follow up emails and more with this handy tool.

Hiver HQHelps turn Gmail into a helpdesk.

Send PulseIntegrated service to manage email, text and webpush campaigns.

Canned Emails: Can’t be bothered to think of email responses for common or difficult scenarios? This does everything for you.

Charlie: Combs through 100s of sources and automatically sends you a one-pager on everyone you’re going to meet with before you see them.

Glockapp: A powerful email testing tool to ensure the emails aren’t junked or blocked. The tool helps determine if the email may be flagged as spam, or filtered away by spam filters.

Vertical Response: Create, send, and track emails and social posts that look great on every device.

List Goal: They say the money is in the list so if you can grow your list, money follows. This tool helps you set goals and keep track.

Boomerang Gmail: Lets you take control of when you send and receive email messages with your Gmail account.

Dripscripts: Email auto sequences done for you.

Email Octopus: An email provider that uses Amazon’s technology to provide you with effective emails.

Sleeknote: A lead generation tool that helps online stores capture and convert more leads without hurting the user experience.

Find That Lead: Find people’s email with a click.

Follow Up: Upgrade your email with this email and CRM system.

Mailerlite: Allows you to send up to 1000 emails for free and has a built in autoresponder.

10 Minute Mail: If you are signing up to a website and need a temporary email then this site provides you with one for 10 minutes.

Sales Handy: This tool tells you when someone has opened your email.

DEA Cleaner: This free online tool will allow you to eliminate disposable email addresses from a CSV file or from any other list separated by rows.

Mailjet: An email service provider for product teams to create, send and monitor marketing emails, transactional emails and SMS.

New Old Stamp: Turns your email signature into a professional marketing tool. Contains more than 20 predesigned email signature templates with social icons, call-to-action buttons and clickable banners.

Quick Email Verification: Email Address Validation and Email List Cleaning Service reduces bounce rates. Quick Email Verification Service is a platform to verify your email list.

My Email Verifier: A useful tool to extract any email.

Quiz & Survey Tools

InteractA tool for creating quizzes to engage your audience and generate leads for your business. Create quizzes just like the ones you see on Facebook and use them to build your list.

RSS Feeds and Alerts

Feedly: Lets you organize all your favorite publications, podcasts and YouTube channels into collections and receive updates when new content is available. 

Google alerts: Monitor the web for interesting new content. 

The Old Reader: The Old Reader is a web-based news aggregator that delivers website, blog, and other Internet content to a web-based inbox. 

Pocket: A cool app that allows you to view later…put it in (your) Pocket.

TalkWalker: Monitor the Web for interesting new content about your name, brand, competitors, events and more. 

URL Shorteners

Google Shortener: Shorten URLs to make them easier to share. 

Ow.ly: Makes links manageable. 

Bitly: Shorten and brand the links you share, and keep track of them as they travel across the internet. 

Other Marketing Tools

HARO – Help a reporter out: HARO provides journalists with a robust database of sources for upcoming stories and daily opportunities for sources to secure valuable media coverage.

Yougov profiles: Profiles is a segmentation and media planning product for agencies and brands.

Tagboard: A search and display platform for social networks. 

Hashtagify.me: The most advanced Twitter Hashtags search engine 

Crowdfire: App to grow social networks. Find and follow people and identify unfollowers. 

Linktally: Counts how many times a link has been used across the major social networks. 

Ninite: Install and update as many programs as you want for many different things.

XenoApp: An online tool designed to help attract, convert, and keep customers through the power of live-response.

Subscribers: Drive more traffic using browser notifications.

Brandyourself.com: Your online profile is important and this tool acts like it is your credit score.

Target Finder: This free online tool will allow you to locate sites where you can promote your projects or drop a backlink.

Disqus: A worldwide blog comment hosting service for web sites and online communities that use a networked platform.


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Cloud Space

Dropbox: My documents in the cloud.

OneDrive: Provides you with 15 GB of free space to use for storing documents, photos, or anything else you can think of.

Google Drive: Google gives you 15 GB of storage split between Google Drive, Gmail, and Google+.

Box: 10 GB of free storage space with this platform that syncs effortlessly between desktop, tablet and phone.

Copy: Gives users 15 GB of storage for free with no file size restrictions.

Flashbackr: A simple yet incredibly powerful way to save any content that matters to you.

Note Taking

Evernote: Platform designed for note taking and organising.

Simplenote: Another note taking platform that syncs across different devices.

Organising and Project Management

Trello: An organiser that helps keeps track of everything and organize everything.

Yanado: A pretty handy tasks management tool for all Gmail users.

Basecamp: A productivity app that has a blend of tools that any team needs to stay on the same page about whatever they’re working on.

Slack: Brings all your communication together in one place. It’s real-time messaging, archiving and search for modern teams.

Freebusy: Eliminates coordination headaches when you need to schedule a meeting.

Freedcamp: A social work collaboration platform with emphasis in project management.

Asana: An easy way for teams to track work, and get results. Do great things together.Any.Do: A really good To-do list & Task Manager for online and mobile.

Wrike: An online project management software that gives you full visibility and control over your tasks.

HubSpot CRM: A sales tool for your small business where you can say goodbye to manual tasks and confusing features. 

TeamViewer – Share your screen with others.

Insightly: A powerful CRM and project management system.

Alfred App: Helps you find content on your computer quickly.

Workflow: A productivity tool that helps manage your life in many ways.

Air Table: Helps you organise stuff, people and ideas.

Bitrix 24: A CRM system aimed at small businesses that helps you stay organised.

User: A single platform providing you with easy-to-use, yet very robust tools for marketing, sales and support teams.

Nifty: A central hub that makes tasks, timelines, and workloads clear to team members and project stakeholders.

 Sending Large Files

WeTransfer: If you need to transfer large files then this tool does exactly that. Allows you to send up to 2GB for free.

Senduit: Upload your file and share the private link.

Calls, Webinars and Messaging

Skype: Oldie but a goodie. Free calls and messenger service.

Go-To-Meeting: Video conferencing and webinar tools.

Join.me: Free screen sharing, online meetings and team collaboration at your finger tips.

ZoomA cloud-based video and audio conferencing platform.

Drift: Drift is a conversation-driven marketing and sales platform.

Uber Conference: If you run an online business, you’re going to need to set up virtual meetings with your clients and this tool allows you to do that anytime.


Cold Turkey: A productivity program that you can use to temporarily block yourself off of popular social media sites, addicting websites and games.

OMMwriter: This becomes your own private writing room where you can close the door behind you to focus on your writing in peace.

Nosily: A background noise and colour generator ideal for working and relaxing.

Time Management

Toggl: Online time tracking tool featuring 1-click time tracking and helps you see where your time goes.

Rescue Time: A personal analytics service that shows you how you spend your time and provides tools to help you be more productive.

Paste App: Saves time with copy and pasting.

Timeneye: If you want to look at new ways to manage your time, then Timeneye can help you do that.

Pomotodo: I call this Tabata training for work. This full workflow management tool allows you to collect ideas, schedule work, finish tasks, and review task history.

Time DoctorIf you want to improve your productivity then this site will show you how.

Other Productivity “Stuff”

UnrollMe: Clean up your inbox with this tool that allows you unsubscribe to “stuff” quickly.

Toolbox by Google: Google Apps Toolbox is a collection of tools which could be used to debug ‘Google Apps’.

World Clock for Macs: A digital world clock with sunrise and sunset animation.

Wordcount tool:  Handy tool that counts the amount of characters you use.

Readability Test: This is a pretty straight forward tool and tests the readability of your website.


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Addappt: Enables business contacts to update their contact details in address book. Contacts can be organised using groups within the app and it can be used to send messages.

Fuze: Fuze mobile app connects small business teams with its visual communications solution. Free for 3 users. 

PayPal: Probably the best known ‘pay and get paid’ app. PayPal lets you link your credit, debit, and bank account to your PayPal account. 

Boxmeup: A free Android app, Boxmeup organizes and tracks your packages and/or containers. 

KanbanFlow: On KanbanFlow, a web-based app, managers can assign tasks to their colleagues, upload documents and schedule due dates. 

Polaris Office: With Polaris Office, you can manage Microsoft Office files from the road. 

Wunderlist: A to-do list manager with native apps for Android, iOS, Windows Phone, Windows desktop, Mac, and Google Chromebooks. 

Hours: Hours is a full-featured iOS app that also now syncs time-tracking with FreshBooks. 

Slate: Turn just about anything into a visual presentation that you can share on social media or post on your website (iPad App).

Spark: Unlike many iOS email apps, Spark supports Gmail, Outlook, Yahoo, and iCloud and connects to multiple cloud accounts. 

Dinero: Get instant visibility into your business with in Dinero’s real-time finance dashboard that connects to your bank and credit card accounts.

Streak: Streak is a mobile app simple CRM solution that also can be used for sales, email support, hiring, product management, and more. 

Box: View, edit, and share files securely in the cloud. 

Waze: A free social traffic, navigation, and gas app that uses real-time road reports from nearby drivers. Preumably included because of either commuters or transportation companies. 

DocuSign: Provides a way to electronically sign documents and collect signatures from others. 

Producteev: A task manager for every situation. 

Abukai: Tackle expense reports, invoices, and business expenses with Abukai. 

Mint: Manage finances, budgets, and pay bills through the app. 

Google Drive: Small business owners can access all of their files from any smartphone, tablet, or computer with Google Drive. 

VidLab: A multi-track, multi-clip video editor that allows you to easily create beautiful, fun videos & photo stories by adding text, artwork, music, video, sound effects, overlays, voice-overs & more to your videos (and photos)!

Ghostcodes – Find people on snapchat as they don’t really have this function.

Videolicious: Designed to make high quality video creation even easier and faster!

Mindly: Mindmapping for your phone.

Jamsnap: Add sound to your images.

Lee Tags: Get free Instagram followers with this hashtag generator.

Random But Useful

Back to index

Buzzbundle: Find online conversations about your company, brand or products and engage with your audience. 

Google customer journey tool: Uses Google Analytics data about consumer interactions to help the user identify key moments to get involved in their potential customers journey. 

Siege media embed code generator: The infographic embed code generator produces image embed codes that generate more clicks. 

FAQfox: FAQ Fox is a free content marketing tool that enables businesses to find questions their target demographic is talking about online.

LSIGraph/LSI Keyword Generator: Generates Latent Semantic Indexing (LSI) Keywords for your SEO. 

IFTTT: allows users to create simple connections between the apps they use every day.

SumoMe: SumoMe is a suite of free tools that can be used to grow your website’s traffic.

Google scholar: Provides a simple way to broadly search for scholarly literature. 

The Internet in Real Time: Live tracking in numbers of social network activity, online shopping (Amazon), app downloads, blog posts and more. 

Internet Live Stats: Live tracking of numbers of internet users, websites, Google searches, social media posts etc. 

RandomizelistA random one here but if you have a list of words/numbers where you want to change the order, this tool does that.

Air ServerStreams and mirrors your screens from one device to another.

Make My PersonaIf you are stuck on what your ideal customer would be then this tool by hubspot can help.

GoofbidIf you buy and sell on Ebay then this tool can help the process.

Go F*cking Do ItIf you procrastinate or struggle taking action then this tool is built to help you.

Appointly – No back-and-forth emails, no double booking and only a few seconds to schedule an appointment with you.

Survey Monkey: Find out more about your customers by asking them questions through Survey Monkey.

One Click Quiz Maker: Makes you generate quizzes quickly.

Survey Gizmo: If you want to survey your users then this has a limited free version.

Survey Any Place: A tool to create engaging surveys, quizzes and assessments.

Murvey: A simple to use survey tool.

Mapbox: Add location into any application through mapping, navigation, and location search SDKs.

Redirect Tracker: If you don’t trust short URLS then you can use this first to check where it is sending you.

Twine: Twine is an open-source tool for telling interactive, nonlinear stories.

Chrome Extensions

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BuzzMarkerBuzzMarker is a bookmark tool for BuzzStream you can add to your browsers bookmark bar. 

LastPassAllows you to secure and manage your passwords. 

FeedlyAn RSS feed for you to save and read your favourite articles online. 

Google KeepEasily save the things you care about to Keep and have them synced across all of the platforms that you use — including web, Android, iOS, and Wear. 

HootSuite HootletQuickly share web pages to all of your social networks using the Hootsuite Hootlet. 

AhrefsAdds keyword cpc, competition and search volume to ahrefs. 

Google Analytics URL BuilderGenerate custom campaign parameters for your advertising URLs. 

Email HunterAn easy way to find email addresses from anywhere on the web, with just one click. 

Auto Text ExpanderCreate custom keyboard shortcuts to expand and replace text as you type! 

Print FriendlyMake any web page print friendly…Simple! 

What FontTells you what web fonts are on any site just by hovering on them. 

Evernote Web ClipperClip web pages as you browse. Keep them all in Evernote. Quickly find anything you’ve collected. 

MozbarThe MozBar provides easy access to SEO data like page authority and back links. 

SEO QuakeAn SEO plugin, which shows PageRank, Alexa rank, backlinks, keyword density and a lot of other SEO ‘stuff’ of your URL. 

List GoalGrow your email list with this personal email list coach. 

The Great SuspenderAn extension for people who find that chrome is consuming too much system resource or suffer from frequent chrome crashing. 

Check My LinksA link checker that crawls through your webpage and looks for broken links. 

RapportiveShows you everything about your contacts right inside your inbox. 

Yesware Email TrackingSee who opens your emails and clicks on your links, with email tracking analytics and templates. 

WiseStampCreates fancy email signatures and quickly. 

VidIQ VisionUncover YouTube video success secrets as this helps you understand why videos are promoted in Related Videos, Search, and Recommended Videos. 

GrammarlyMakes sure everything you type is easy to read, effective, and mistake-free. 

NimbusAllows you to capture web pages, edit screenshots and record videos from your screen. 

LinkclumpGives you the ability to drag a selection box around links using your mouse to quickly open as new tabs, open in new window, save as bookmarks etc. 

Find That LeadGet business emails and social information for almost anyone. 

Ritetag: It’s harder now to get heard on social and this lets you increase click-throughs and views with a click.

FollowrA no-frills chrome extension to gain followers on twitter through tasteful automation. 

Eye DropperAllows you to pick colours from web pages, colour picker and your personal colourhistory. 

BuiltWithFind out what wordpress theme websites are built with. 

SniplyLets you embed messages into every page you share and a way to promote yourself while sharing content. 

Similar SitesDiscover webpages similar to the page you’re currently browsing. 

Loom: If you want to record your screen, then Use Loom is an extension that allows you to do this.

Sortd: Adds an overlay to your gmail account that gives you additional functions.

Pushbullet: Lets your phone and computer talk to each other. No more emailing yourself stuff from your phone.

Mixmax: A one-stop shop for all your external communication needs within a single email.

Momentum: Helps you set and meet your daily goals.

Snov.io: Email outreach tool with a bit of a kick to it.

SEO Minion: This helps you in your daily SEO tasks such as On-Page SEO analysis, Broken Link Checking, SERP Preview and more.

Signal Hire: Allows you to easily find the most up to date business contact information and create accessible contact profiles so your sales team can see everything in one place.


That was the longest post I have ever put together but I do hope you find it valuable.

As mentioned throughout, you can get the list of the free tools I personally use or would recommend.

Let me know in the comments if there are any tools I should include….and as stated before, this guide is never ending and will be updated with new tools and new sections frequently.

​Good luck, stay connected with me and let me know how it goes.

61 Responses

  1. Wow, what a great list of tools! There were several here that are new to me and I’ll definitly be trying them out.
    And thanks for including WiseStamp 🙂


    1. Hi Simcha

      Thanks for your kind words and I couldn’t do a list like this without WiseStamp. Been using it for a while now. 🙂

  2. Hi Andrew,

    Wow- that is definitely one of the most thorough lists I’ve seen yet. Thanks for including Scoop.it as a content curation platform in your list! Not sure if you were already aware, but we’ve since built a complete content marketing solution called Scoop.it Content Director with powerful social media scheduling capabilities along with content discovery, content publishing and a comprehensive dashboard for analytics. You can check it out here: http://business.scoop.it
    Happy to tell you more if you’re interested.

  3. Well, this is certainly one of the most comprehensive list I’ve come across. I do use some tools you have mentioned in this list like Grammarly, Mozbar, Pocket, Feedly, Google Alerts and a few others, but I did find some tools I have never heard of here. Since I cannot try all of those tools today, I will be bookmarking this post for future! You may also try Kuku (I use it for submitting my blog posts to several social networks at once)

    1. Thanks a lot.

      Will check that tool out and potentially add to the list. Loving your whatsapp trick guide

  4. Everything published was very reasonable. But, think on this, suppose you were
    to create a killer post title? I am not saying your information is not good., however what if
    you added a post title that makes people desire more?
    I mean Free Marketing Tools: Every Tool You Will Need For Business is kinda vanilla.

    You might peek at Yahoo’s home page and watch how they write post titles to grab viewers interested. You might try adding a video or a pic or two to get readers excited about what you’ve
    got to say. In my opinion, it would make your website a little bit more interesting.

    1. Thanks for your feedback Penney. As this is an ongoing guide and always looking at adding stuff, I will definitely look at changing the title and adding some more content/videos to spice it up.

  5. Wow! Thanks for sharing Andrew.
    Two requests, if I may? 🙂
    1. I am gathering a list of browser extensions for marketers by marketers. Anyone can contribute and add to the list the extensions they use: http://clclp.me/4CuE
    Would be great if you could add the ones you are using and share the list to keep it alive and up-to-date.
    2. We have a 100% free tool for content engagement and lead gen through social media. It’s called CliClap.com and I would be grateful if you could add it to your future lists and give it a try.


  6. Hey! Thanks for sharing this information – appreciate the effort you put in.

    I just wanted to run something by you; Have you heard about Rawpixel?

    You’ve probably seen our images all over the place. We’re the leading stock photo contributor in the world. We’ve just launched our website where we give away the best free design resources out there. Check us out on http://www.rawpixel.com.

    Looking forward to you joining our community of creatives.


  7. What a great list! Thanks for posting. Another great marketing automation/email marketing tool is GetResponse. It’s perfect for SMB’s!

  8. Hi Andrew. I’m Jonah from Hashtagify.me. Thanks a lot for including us in your great article. It’s great to hear that you find our service useful!:) Jonah

  9. Wow, Andrew, it’s the largest list of tools I have ever seen!
    You’ve done a great work! Thank you! I will certainly try to use every of those tools. But I would also add Unplag free plagiarism checker: https://unplag.com/free-plagiarism-checker/ to your list, because it’s my favorite checker. Have you worked with it? If no, I think you will like it.
    Thanks again! I’m still thrilled by variety of resources!

  10. Yea, the link above is to free plagiarism checker.
    It allows checking a 500-word long text and get a clear report in seconds. It can scan .odt, .doc, .docx, .pdf, .txt files. The checker detects citations and references as well as highlights plagiarized passages.


  11. Great structured list, Andrew. Thanks for a lot. Add it to my bookmarks.

    And I also want suggest two our internal instruments, which most of our colleagues love to use every day in seo.
    – Free on page seo checker – http://sitecheker.pro
    – Free keyword suggestion and research tool – http://kparser.com
    I’ll be happy to know you opinion about that tools.

  12. Wow! That’s a tremendous list of tools. It’s good that you arranged all of them in such a nice way. One of my favorite online tools that helps me to make an original content is PlagiarismSearch https://plagiarismsearch.com. I check my articles on plagiarism there and I also ordered there a professional editing a few times. This works very well.

  13. Hey,

    Consider adding Tweeple search to the list – https://tweeplesearch.com

    Tweeple Search helps you find highly relevant audience & powerful influencers for your business on Twitter.

    On 21st April, we got featured on Product Hunt and finished #1 with over 900 upvotes.

    With Tweeple Search, you can:
    -Find target audience or influencers in any domain sorted by follower count.
    -Analyze your competitor’s Twitter followers to understand their marketing patterns.
    -Compare different Twitter accounts to see what they have in common and how they differ.
    -Find powerful Twitter influencers based on keywords in popular content they share.


  14. Thank you. What a great and comprehensive list!!! Here’s one more.. Free List Check (www.freelistcheck.com). It’s a free tool that let’s you scan your email list for problems that harm your ability to reach the inbox.

  15. Great article! If you plan an update, please consider including Bitrix24 CRM. We are a free CRM with unlimited records used by 3+ million businesses worldwide. In addition to lead and sales management, we offer free quotes and invoicing too 🙂

  16. Awesome list, Andrew, many thanks. Add it to my personal bookmarks:)

    And I’d like to add another instrument, which is perfect for the keyword position tracking – it a SpySerp (https://spyserp.com/)

    Also I’ll be more than happy to hear your opinion about this tool.

    All the best!

  17. Very nice article, very well made and covers every basic , great job!
    One suggestion if I may , I would personally recommend Zerobounce as a better alternative than MailTester as an email validation service – https://www.zerobounce.net/ .
    When a company has to send out a good number of email campaigns you have to be very cautious of your deliverability and not damage it to ensure you can keep sending out campaigns. Personally I’ve tested a good number of services and found them to be very reliable.

  18. Wow, thats a big list, thanks for the compilation.

    My two cents: maybe you want to add some of these.

    https://themesgenerator.com/ – free WordPress themes creator

    https://netgrows.com/target-finder-en/ – find sites to promote your projects & create backlinks

    https://netgrows.com/keyword-suggest/ – keyword suggest tool

    https://netgrows.com/backlink-creation-tool/ – automatic backlink creation

    https://netgrows.com/dea-cleaner-online-tool/ – clean email lists

  19. Wow, great work is done, Andrew. Thank you for an amazing list.
    I would also add GetProspect.io – amazing tool for extracting emails from LinkedIn and enriching your email list.

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