Google Analytics: One of Google’s most popular tools. This program covers the key areas any small business needs.
Matomo: A great alternative to Google analytics that provides you with detailed real time reports on many factors.
Stat Counter: Allows website owners to monitor visitors’ behaviour on their website. Not too much info but enough for beginners.
Clicky: Looks at the best ways to monitor, analyse, and react to your blog or web site’s traffic in real time.
Woopra: Track your customers’ web and mobile activity, forms, emails, support tickets and more, all in one place.
Bing Webmaster Tool: Improve your site’s performance in search, especially Bing search.
Google Search Console: Improve your site’s performance in search, especially Google search.
Browseo: View any web page like how search engines see it so you can identify issues with your and competitors’ sites.
GT Metrix: Analyses your page’s speed performance. Very important for SEO.
Seoptimer: Website review and SEO audit tool
Similar Web: See any website’s traffic sources & uncover their online marketing strategies.
Hotjar: Shows you exactly what your visitors are doing on your website.
Peek: Have people test your website to see how well it performs in the eyes of your users.
Smart Look: Records everything your customers do on your website.
Visual Ping: Gives you reports on your website.
Yandex Metrica: Feature-rich and free analytics system with click and scroll heat maps, session replay and other analytics available with no limits.
Notify: Notifies you whenever someone mentions your company across the web and social media.
Cyfe: Analytics for a lot of social media platforms including YouTube.
Plerdy: SaaS product for an effective data collection, relying on which you will build a winning strategy for a conversion raise and an increase in profits in your online store or website.
Databox: The tool allows marketers to quickly pull in performance data from multiple sources, build multi-device dashboards and focus on improving their key metrics with goals and alerts.
Structured Data Markup Helper: This tool will help you add structured-data markup to a sample web page.
Leadfeeder: Generate more leads by seeing which companies visit your site.
Web UTM: Helps you build, share and sync your UTMs with your team.
UTM Builder: Easily build UTMs to tag data coming from different sources
Full Story: See what’s working-and what’s not-with all the data you need to make smarter decisions, faster.
Algolia: Provides a dashboard that lets you customise your website’s search as well as view search analytics.–